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Press release from Business Wire

A Spooktacular Halloween Starts at PetSmart

<p> PetSmart's annual Halloween photo contest lets pets compete for a national TV commercial appearance, plus new costumes, toys and events make Halloween a real treat </p>

Monday, September 13, 2010

A Spooktacular Halloween Starts at PetSmart09:00 EDT Monday, September 13, 2010 PHOENIX (Business Wire) -- PetSmart is gearing up to give pets and pet parents their best Halloween yet with a brand new selection of costumes and toys, in-store costume parties, and its sixth annual Halloween photo contest, where this year, one lucky pet will win a taste of stardom with an appearance in a national PetSmart television commercial. Say Bark or Meow for the Camera Beginning today, pet parents can enter the “Scare Your Way into a PetSmart Commercial” contest on PetSmart's Facebook Fan Page (www.facebook.com/PetSmart) and upload photos of their pets decked out in their Halloween best. PetSmart will accept entries through October 27, and ten finalists will be selected by a combination of public voting and input from a panel of PetSmart experts. The grand prize winner will then be chosen from those 10 finalists by votes on Facebook from fans, pet parents and their friends and relatives. Key dates include: September 13 – October 27: Call for entries and voting to select the top 10 finalists October 28 – October 31: Voting for the grand prize winner November 1: Winners are announced The grand prize winner will have their pet cast in a national TV commercial due to air in 2011, win $1,000 cash, and receive free round-trip airfare to the commercial shoot for both the pet, pet parent and a guest. Also, more than $3,600 in cash prizes and PetSmart gift cards are up for grabs between the first place, second place, runners up and random daily winners. What's more, pets who receive the most votes on a weekly basis will win a $500 PetSmart gift card and will be featured as PetSmart's Facebook profile photo for a week. No purchase is necessary to win. For official rules and complete details, visit www.facebook.com/petsmart. “Every year, pet parents look forward to Halloween as a special time to create fun bonding experiences with their pets, and our photo contest rewards them for getting creative with our best prizes yet,” says Jim Smith, senior buyer of toys for PetSmart. “PetSmart offers a complete line up of costumes to spark ideas, from angels and devils to princesses and pirates, along with the toys and treats that pet parents need to make Halloween extra-special for their pets.” Halloween Costumes and Toys Galore A PetSmart Halloween wouldn't be complete without costumes and toys, and that's good news for the 13 million families who plan to dress up their pets for Halloween this year, according to a 2010 PetSmart survey. This year, The Martha Stewart PETS collection, sold exclusively at PetSmart, offers new and spooky costume designs for pets including a mummy, skeleton, vampire, ghost, spider and devil, which sell for $17.99 ($19.99 CAN). “You can't go wrong with any of the costumes from the Martha Stewart PETS collection. They are sure to be some of this year's most popular looks,” says Matthew Kirk, PetSmart's Dog Fashion Expert. Also new this year at PetSmart is the monster, shark and tiger costumes. As always, pet parents can look for Halloween favorites like the bat, bumblebee, cheerleader, cow, football and pumpkin, all of which sell for less than $15. Cats can also sport their own Halloween looks with colorful hats, like the cowboy, princess, and witch hats, which sell for $6.99. The Martha Stewart PETS collection also offers devilish toys such as inside-out toys that reveal a second fun shape when turned inside-out like the bat that becomes a vampire, screaming fetch toys that make a scary sound when thrown and Halloween-themed fleece ball tug toys. PetSmart exclusive Halloween toys include popular chew toys like the two-tone spider and the fluffy bat, and PetSmart's signature loofa toys that come in mummy and pumpkin designs. “PetSmart has the largest assortment of toys in stores and online at www.petsmart.com, which means pet parents can find the perfect way to treat their pets this Halloween,” says Smith. Howl-O-Ween Costume Party and Photo Event Pets can strut their stuff in their Halloween fashions at PetSmart's annual Howl-O-Ween Costume Contest and Photo Event, which will be held on Saturday, October 23, from 3 p.m. to 5 p.m. local time in participating PetSmart stores around the nation. Pet parents can look forward to having their pet's photo taken and placed in a commemorative frame, receiving a free goodie bag sponsored by Nutro/Greenies (for the first 100 pets) and participating in a pet parade and costume contest. The events are a way for pets and pet parents to celebrate the holiday in a safe environment. No purchase is necessary to win. For official rules and complete details, visit www.sweepstakes.petsmart.com. About PetSmart PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. The company employs approximately 45,000 associates and operates more than 1,160 pet stores in the United States and Canada, 165 in-store PetSmart PetsHotel(R) cat and dog boarding facilities, and is a leading online provider of pet supplies and pet care information (http://www.petsmart.com). PetSmart provides a broad range of competitively priced pet food and pet products; and offers complete pet training, pet grooming, pet boarding, PetSmart(R) Doggie Day Camp (SM) pet day care services and pet adoption services. Since 1994, PetSmart Charities, Inc., an independent 501(c)(3) non-profit animal welfare organization and the largest funder of animal welfare efforts in North America, has provided more than $109 million in grants and programs benefiting animal welfare organizations. Through its in-store pet adoption partnership with PetSmart Charities(R), PetSmart has helped save the lives of more than 4 million pets. Follow PetSmart on Twitter @PetSmartFind PetSmart on Facebook www.facebook.com/PetSmart Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6426444&lang=en