The Globe and Mail

Go to the Globe and Mail homepage

Jump to main navigationJump to main content

Press release from Marketwire

Cyberplex Acquires Surebaby.com

Tuesday, September 14, 2010

Cyberplex Acquires Surebaby.com09:00 EDT Tuesday, September 14, 2010TORONTO, ONTARIO--(Marketwire - Sept. 14, 2010) - Cyberplex Inc. (TSX:CX) a leader in online publishing and customer acquisition strategies announced today the purchase of Surebaby.com, a new member to the Company's dynamic and diverse family of Web properties.For over a decade, Surebaby.com has provided helpful information to mothers on subjects ranging from the early symptoms of pregnancy to child safety. As a complete pregnancy resource, visitors also find a welcoming community to ask questions, hear from other mothers and learn about every aspect of motherhood."Surebaby.com provides us with an established brand in the Parenting sector, an important vertical for Cyberplex and one which is coveted by large brand advertisers. This acquisition will allow us to leverage our expertise to increase website visitors, provide highly relevant advertisements and optimize returns for our advertiser base. We are pleased to welcome the Surebaby.com audience and advertisers to Cyberplex's online portfolio of media properties," said Geoffrey Rotstein, CEO Cyberplex.The addition of Surebaby.com to Cyberplex's existing portfolio of content-rich, vertically-focused websites highlights the Company's long-term strategy to build and acquire websites with targeted audiences, for which it will continue to increase traffic and revenue while improving advertiser ROI. Surebaby.com's fresh and engaging content consistently attracts a large base of dedicated and loyal visitors, adding meaningful organic traffic to Cyberplex's reach of over 30 million unique visitors per month.ABOUT CYBERPLEXCyberplex Inc. (www.cyberplex.com) is a North American leader in online publishing and customer acquisition strategies. The Company, through its subsidiaries, leverages over 300 proprietary web properties and its vast publisher network to connect advertisers to their most relevant online customers. By combining high quality publishing initiatives with efficient technology solutions and online marketing expertise, Cyberplex is able to deliver the optimal targeted audience to online advertisers. Cyberplex delivers measurable results that improve advertiser ROI, monetize the value of online properties, and build targeted, loyal online audiences.FORWARD LOOKING STATEMENTSThis news release may contain forward-looking statements that are based on management's current expectations and are subject to known and unknown uncertainties and risks, which could cause actual results to differ materially from those contemplated or implied by such forward-looking statements. Cyberplex is under no obligation to update any forward-looking statements contained herein should material facts change due to new information, future events or otherwise.FOR FURTHER INFORMATION PLEASE CONTACT: Cyberplex, Inc. David Benoliel VP Performance Media Group 416.260.4474 416.597.2345(FAX) press@cyberplex.com www.cyberplex.com