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Press release from Business Wire

Unilever Implements Terra Technology Demand Sensing Globally, Adds Inventory Optimization

<p class='bwalignc'> <i>Successful Unilever North American implementation significantly decreases forecast error, prompts global implementation</i> </p>

Tuesday, September 28, 2010

Unilever Implements Terra Technology Demand Sensing Globally, Adds Inventory Optimization08:00 EDT Tuesday, September 28, 2010 NORWALK, Conn. (Business Wire) -- Terra Technology (, the most-trusted provider of innovative supply chain solutions for consumer products companies, today announced that Unilever (NYSE: UL), one of the world's leading food, home and personal care product companies, has signed a global agreement for Terra Technology's Demand Sensing and Multi-Enterprise Inventory Optimization solutions. Unilever has been using Demand Sensing in North America for a year and significantly decreased forecast error in manufacturing and inventory. Unilever anticipates decreasing safety stock up to 15 percent following the worldwide implementation. Unilever also piloted the software in Europe and Asia, reducing forecast error more than 50 percent. Gary Calveley, Group Vice President of Customer Service Excellence for Unilever, said, "Unilever standardized on Terra Technology's Demand Sensing and Inventory Optimization solutions to improve market responsiveness and decrease costs. As the global economy continues to be volatile and consumer spending remains unsteady, consumer products companies must accurately predict sales to decrease costs and maintain profits. Improving forecast accuracy and inventory planning helps Unilever meet consumer demand for products without carrying excess inventory." "Unilever is a consumer products leader focused on adding value to consumers' lives,” said Robert F. Byrne, president and CEO of Terra Technology. “Adopting best-in-class technologies ensures that Unilever can respond quickly and efficiently to changes in the consumer marketplace. By implementing Demand Sensing and Multi-Enterprise Inventory Optimization worldwide, Unilever will be able to predict shifts in consumer demand around the globe and will be able to deliver the right products to consumers while lowering inventory." To learn more about Unilever's successful implementation of Terra's solutions, join Doug Sloan, Director, Supply Chain Operations Support, at a Consumer Goods Technology hosted webex on Wednesday, September 29, 2010 at 11:00 a.m. ET. About Unilever Unilever's mission is to add vitality to life. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life. Unilever is one of the world's leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe. Its portfolio includes some of the world's best known and most loved brands including thirteen €1 billion brands and global leadership in many categories in which the company operates. The portfolio features brand icons such as: Knorr, Hellmann's, Lipton, Dove, Axe/Lynx, Vaseline, Omo, Surf, Marmite and Pot Noodle. Unilever has around 174,000 employees in approaching 100 countries and generated annual sales of €40 billion in 2008. For more information about Unilever and its brands, please visit About Terra Technology Terra Technology is the most-trusted provider of innovative supply chain solutions for consumer products companies. Terra Technology's solutions use better mathematics and downstream data like POS to improve supply chain performance, reducing forecast error up to 50 percent and inventory up to 20 percent. More accurate forecasts save money, lower inventory, improve customer service and decrease waste. Some of the world's largest consumer packaged goods companies use Terra Technology, including Procter & Gamble, Unilever, Kraft Foods, Kimberly-Clark, ConAgra Foods and Campbell Soup. For more information, please visit or call +1 203 847 4007 x111.