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Press release from Business Wire

Hershey's Bliss Chocolates Kicks off Breast Cancer Awareness Month with 220-Mile Charity Bike Ride

<p class='bwalignc'> <i><b>2010 </b></i><b>YSC Tour de Pink<i> presented by </i>Hershey's Bliss<i> Expands to Include West Coast Ride</i></b> </p>

Friday, October 01, 2010

Hershey's Bliss Chocolates Kicks off Breast Cancer Awareness Month with 220-Mile Charity Bike Ride11:53 EDT Friday, October 01, 2010 HERSHEY, Pa. (Business Wire) -- Hershey's Bliss Chocolates is kicking off Breast Cancer Awareness Month as the presenting sponsor of the seventh annual YSC Tour de Pink – a four-day, 220-mile bike ride benefiting Young Survival Coalition (YSC). On October 1, more than 200 breast cancer survivors and supporters began pedaling from Hershey, Pa., to New York City, raising funds and awareness for YSC – the premier international organization dedicated to the critical issues unique to young women and breast cancer. This year, the ride will expand to also include a three-day ride from Newbury Park, Calif., to Malibu, Calif on October 29 – 31. Hershey's Bliss Chocolates also is honoring young survivors by featuring four women and their survivor stories on www.hersheysbliss.com. YSC Tour de Pink Presented by Hershey's Bliss - Cyclists kicked off the 2010 YSC Tour de Pink Presented by Hershey's Bliss on Friday, October 1, 2010 in Hershey, Pa. at Chocolate World. The sixth annual charity bike ride benefits the Young Survival Coalition, the premier international organization dedicated to the critical issues unique to young women and breast cancer. (Photo: Business Wire) In honor of Breast Cancer Awareness Month, Hershey's Bliss Chocolates will donate $300,000 to YSC, raising awareness for breast cancer and funding critical programming and education. “Hershey'sBliss Chocolates is proud to continue The Hershey Company's support of Young Survival Coalition as a presenting sponsor of this year's charity bike rides,” said Michele Buck, Senior Vice President, Global Chief Marketing Officer, The Hershey Company. “Breast cancer is a disease that touches the lives of many Americans. Hershey's has donated more than $1.75 million to YSC over the past six years and we invite everyone to join us in support of the cause.” Sixth Annual YSC Tour de Pink presented by Hershey's Bliss For the sixth consecutive year, The Hershey Company invited consumers to show their support for Young Survival Coalition by taking part in the YSC Tour de Pink presented by Hershey's Bliss four-day ride. The 220-mile bike ride kicked off Friday, October 1, in Hershey, Pa., with finish line ceremonies taking place in New York City on Monday, October 4. This year, an additional three-day, 200-mile bike ride has been added that will span from Newbury, Calif. to Santa Barbara, Calif. from October 29 – 31, 2010. Consumers across the country also had the chance to get involved by joining the YSC Tour de Pink presented by Hershey's Bliss Virtual Charity Ride. The Virtual Ride challenged consumers to pedal 220 miles in their own community, logging efforts and raising funds for YSC online. Young Survival Coalition (YSC) is the premier international organization dedicated to the critical issues unique to young women and breast cancer. YSC works with survivors, caregivers, and the medical, research, advocacy and legislative communities to increase the quality and quantity of life for women diagnosed with breast cancer ages 40 and under. “The Hershey Company's support of Young Survival Coalition helps provide funds for the critical programs and services we offer to young women battling breast cancer and their families,” said Lisa J. Frank, Co-Founder of Tour de Pink and Board Member of Young Survival Coalition. “With funds raised through participation in YSC Tour de Pink presented by Hershey's Bliss bike rides, we're able to offer outreach programs that bring awareness about YSC to many communities.” For more information on the YSC Tour de Pink presented by Hershey's Bliss, visit www.hersheysbliss.com. About Young Survival Coalition Young Survival Coalition was founded in 1998 by three women diagnosed with breast cancer under the age of 35 who were discouraged by the lack of information available to young women diagnosed with the disease. YSC reaches over 200,000 women every year both virtually through youngsurvival.org or Facebook and locally in their communities, with nearly 30 affiliates, across the United States. Dedicated to the critical issues unique to young women diagnosed with breast cancer, YSC offers resources, connections and outreach so women feel supported, empowered and hopeful. YSC works to change the face of breast cancer by advocating for more research involving young women diagnosed with breast cancer and building awareness that young women CAN and DO get breast cancer. About The Hershey Company The Hershey Company (NYSE: HSY) is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery. Headquartered in Hershey, Pa., The Hershey Company has operations throughout the world and more than 12,000 employees. With revenues of more than $5 billion, Hershey offers such iconic brands as Hershey's, Reese's, Hershey's Kisses, Kit Kat, Twizzlers and Ice Breakers as well as the smooth, creamy indulgence of Hershey's Bliss chocolates. Hershey is a leader in the fast-growing dark and premium chocolate segment, with such brands as Hershey's Special Dark and Hershey's Extra Dark. In addition, Artisan Confections Company, a wholly owned subsidiary of The Hershey Company, markets such premium chocolate offerings as Scharffen Berger and Dagoba. For more than 100 years, The Hershey Company has been a leader in making a positive difference in the communities where we live, work and do business. The Milton Hershey School, established by the company's founder in 1909, provides a nurturing environment, quality education, housing, and medical care at no cost to children in social and financial need. The School is administered by the Hershey Trust Company, Hershey's largest shareholder, making the students of Milton HersheySchool direct beneficiaries of Hershey's success. Please visit us at www.hersheys.com. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6448715&lang=en