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Press release from PR Newswire

Scripps Television Chooses Rentrak for Local Television Measurement

Monday, October 04, 2010

Scripps Television Chooses Rentrak for Local Television Measurement07:00 EDT Monday, October 04, 2010--Deal Emphasizes Continuing and Accelerating Industry Support for Rentrak's Local Market Database Currency--PORTLAND, Ore., Oct. 4 /PRNewswire/ -- Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media measurement serving the advertising and entertainment industries, today announced that Scripps Television (NYSE: SSP), part of the 131-year-old E.W. Scripps media conglomerate which operates 10 television stations, has signed on with Rentrak to receive local market measurement for its ABC-affiliate WXYZ-TV in Detroit. The contract with Scripps marks the 17th station group subscriber to Rentrak's StationView Essentials local TV ratings service which includes nine of the top-25 station groups.This latest contract expands Rentrak's local market client roster to 46 stations in 25 markets. "Rentrak is very pleased to be partnering with Scripps and WXYZ/Detroit," said Steven Walsh, Rentrak's Senior Vice President of Local Market Sales.  "As we continue to expand and enhance our local market audience measurement services, we are eager to work closely with Scripps and all of our local clients to deliver the most comprehensive, stable and granular system for achieving a greater understanding of audience behaviors in a highly fragmented viewing environment."Available in all 210 local TV markets, Rentrak's StationView Essentials service features the only fully-integrated database of detailed satellite, telco TV and cable viewing information from millions of televisions nationwide. Rentrak introduction of a new ratings currency provides both local and national markets with basic demographic ratings combined with new metrics like ARI (Ad Retention Index), Stickiness Index and brand/advertiser-specific ratings in order to generate relevant "purchaser ratings" for its clients.About Rentrak CorporationRentrak Corporation is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, home entertainment, video on demand and linear television, broadband and mobile, Rentrak has developed more efficient metrics to be used as alternative currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional offices worldwide. For more information on any of Rentrak's services, please visit for Rentrak:Rogers & CowanSallie Olmsted / Amanda Bialek(310) 854-8124 / (310) / abialek@rogersandcowan.comSOURCE Rentrak CorporationFor further information: Sallie Olmsted, +1-310-854-8124,, Amanda Bialek, +1-310-854-8151,, both of Rogers & Cowan, for Rentrak Corporation