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Press release from PR Newswire

Nu Skin Introduces First ageLOC Nutritional Product

Wednesday, October 06, 2010

Nu Skin Introduces First ageLOC Nutritional Product16:36 EDT Wednesday, October 06, 2010Company Takes the Battle on Aging 'Inside' with ageLOC VitalityPROVO, Utah, Oct. 6 /PRNewswire/ -- Nu Skin Enterprises, Inc. (NYSE: NUS) announces its first ageLOC? nutritional product, ageLOC Vitality. The company is rolling out the product to top sales leaders this month at sold-out conventions in North America, Japan, Europe and the Pacific. As part of the pre-launch of the product, distributors in the United States, Canada and Japan had the opportunity to purchase ageLOC Vitality in September. "With the blockbuster success of the ageLOC Transformation skin care system, we are continuing to build the ageLOC platform by taking the battle against aging 'inside,'" said Truman Hunt, Nu Skin president and chief executive officer. "It is particularly encouraging to see our sales leaders responding so positively to ageLOC Vitality and the business opportunity it represents."  According to Datamonitor, 85 percent of global consumers are concerned about their energy and stamina levels and by the time they reach their mid- to-late thirties, most adults report a decline in youthful vitality before they notice their first wrinkle."The key source of youthful vitality is found in mitochondria, which are most highly concentrated in the brain, heart and muscle," said Dr. Joseph Chang, Ph.D., Nu Skin chief scientific officer and executive vice president of product development. "As we age, the efficiency and number of our mitochondria decline. Nu Skin's ageLOC approach targets genes related to mitochondrial function and vitality to promote a more youthful expression pattern."ageLOC Vitality is formulated to improve three dimensions of vitality, including  physical vigor, mental acuity and sexual health, by promoting healthy gene activity associated with youthful vitality. With consistent use, the product helps raise baseline energy and avoid the highs and lows typically caused by harsh stimulants and excessive sugar.About Nu Skin Enterprises, Inc.Nu Skin Enterprises, Inc. demonstrates its tradition of innovation through its comprehensive anti-aging product portfolio, independent business opportunity and corporate social responsibility initiatives. Nu Skin's scientific leadership in both skin care and nutrition has established Nu Skin as a premier anti-aging company, evidenced in its unique ageLOC? science that addresses aging at its source. The company's anti-aging products feature the new ageLOC family of skin care products including ageLOC Future Serum and the ageLOC Edition Galvanic Spa® System II, as well as Tru Face® Essence Ultra and LifePak® Nano. A global direct selling company, Nu Skin operates in 50 markets worldwide and has more than 785,000 independent sales representatives. Nu Skin is traded on the New York Stock Exchange under the symbol "NUS." More information is available at http://www.nuskin.com. Please note: This press release may contain certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 regarding the company's results of operation and strategy. These forward-looking statements are based on current information and expectations, and are subject to risks and uncertainties discussed in company filings with the U.S. Securities and Exchange Commission, which could cause the company's actual results to differ materially from expected results. The company undertakes no obligation to publicly update any forward-looking statement contained in this press release, whether as a result of new information, future developments or otherwise, except as may be required by law.SOURCE Nu Skin Enterprises, Inc.For further information: Jordan Karpowitz, +1-801-345-2187, jkarpowitz@nuskin.com, or Kara Schneck, +1-801-345-2116, kschneck@nuskin.com, both of Nu Skin Enterprises, Inc.