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Press release from Marketwire

Superior Plus Announces October 2010 Cash Dividend and Upcoming Events

Thursday, October 07, 2010

Superior Plus Announces October 2010 Cash Dividend and Upcoming Events11:07 EDT Thursday, October 07, 2010CALGARY, ALBERTA--(Marketwire - Oct. 7, 2010) - Superior Plus Corp. (TSX:SPB)October 2010 Cash Dividend - $0.135 per shareSuperior Plus Corp. ("Superior") today announced its cash dividend for the month of October 2010 of $0.135 per share payable on November 15, 2010. The record date is October 31, 2010 and the ex-dividend date will be October 29, 2010. Superior's annualized cash dividend rate is currently $1.62 per share. This dividend is an eligible dividend for Canadian income tax purposes.2010 Third Quarter Results and Conference CallSuperior expects to release its 2010 third quarter results on Tuesday, November 2, 2010. A conference call and webcast for investors, analysts, brokers and media representatives to discuss the 2010 third quarter results is scheduled for 8:30 a.m. MT on Wednesday, November 3, 2010. To participate in the call, dial: 1-866-226-1792. An archived recording of the call will be available for replay until midnight, December 3, 2010. To access the recording, dial: 1-800-408-3053 and enter the pass code 4371361 followed by the # key. Internet users can listen to the call live, or as an archived call, on Superior's website at: www.superiorplus.com.Superior Plus 2010 Annual Investor DaySuperior is pleased to announce its upcoming Annual Investor Day on Thursday, November 18, 2010 at the Fairmont Royal York in Toronto. A detailed update on Superior's current operations, short and long-term growth opportunities and financial position will be presented. Members of the professional investment community are invited to attend. Future details of the annual event will be found on Superior's website at www.superiorplus.com.About the CorporationSuperior consists of three primary operating businesses: Energy Services includes the distribution of propane and distillates and related fixed-price energy services; Specialty Chemicals includes the manufacture and sale of specialty chemicals; and Construction Products Distribution includes the distribution of specialty construction products.Superior's shares and convertible debentures trade on the TSX as follows: Trading Symbol Security Issued and Outstanding ---------------------------------------------------------------------------- SPB Common Shares 106.8 million SPB.db.b 5.75% Debentures, Series 1 $174.9 million principal amount SPB.db.c 5.85% Debentures, Series 1 $75.0 million principal amount SPB.db.d 7.5% Debentures $69.0 million principal amount SPB.db.e 5.75% Debentures $172.5 million principal amount ---------------------------------------------------------------------------- Forward Looking InformationCertain information included in this Press Release is forward-looking, within the meaning of applicable Canadian securities laws. Much of this information can be identified by looking for words such as "believe", "expects", "expected", "will", "intends", "projects", "anticipates", "estimates", "continues" or similar words. Forward-looking information in this Press Release includes but is not limited to, assumptions concerning the future payment of dividends. Superior believes the expectations reflected in such forward-looking information are reasonable but no assurance can be given that these expectations will prove to be correct and such forward-looking statements should not be unduly relied upon.Forward-looking information is not a guarantee of future performance and involves a number of risks and uncertainties some of which are described herein. Such forward-looking information necessarily involves known and unknown risks and uncertainties, which may cause Superior's actual results to differ materially from any projections of future results expressed or implied by such forward-looking information. These risks and uncertainties include but are not limited to the inability of Superior to meet the liquidity tests set forth in the Canada Business Corporations Act with respect to the payment of dividends and future changes to applicable tax laws and the other risks identified in the Corporation's 2009 Annual Information Form under the heading "Risk Factors", which is available on the SEDAR website (www.sedar.com). Any forward-looking information is made as of the date hereof and, except as required by law, Superior does not undertake any obligation to publicly update or revise such information to reflect new information, subsequent or otherwise.FOR FURTHER INFORMATION PLEASE CONTACT: Superior Plus Corp. Wayne Bingham Executive Vice-President and Chief Financial Officer (403) 218-2951 or Toll Free: 1-866-490-PLUS (7587) (403) 218-2973(FAX) wbingham@superiorplus.com or Superior Plus Corp. Jay Bachman Vice-President, Investor Relations and Treasurer (403) 218-2957 or Toll Free: 1-866-490-PLUS (7587) (403) 218-2973(FAX) jbachman@superiorplus.com www.superiorplus.com