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Press release from Marketwire

Softchoice CEO Travels to Sri Lanka to Build New Computer Lab for Local Community

Friday, October 08, 2010

Softchoice CEO Travels to Sri Lanka to Build New Computer Lab for Local Community08:00 EDT Friday, October 08, 2010TORONTO, ONTARIO--(Marketwire - Oct. 8, 2010) - Softchoice Corporation (TSX:SO), a leading North American provider of IT solutions and services, today announced that President and CEO, David MacDonald and 12 employees are travelling to Sri Lanka to the town of Tangalla to build a new computer lab.The mission is part of Softchoice Cares - an employee-led philanthropic program focused on providing access to technology on behalf of some of the world's poorest communities. Softchoice Cares has sent missions to Uganda, Ghana and Rwanda to build computer labs and is returning to Sri Lanka to the site of its first mission.Mr. MacDonald will be available for interviews during and after the trip to discuss the charitable work of Softchoice and its employees, the current Sri Lanka mission, as well as highlighting issues and opportunities surrounding the global digital divide. Mr. MacDonald will be in Sri Lanka from October 9th through the 16th.About Softchoice Cares Softchoice Cares is an employee-led philanthropic initiative with two primary goals: 1) support charitable organizations focused on delivering technology to third-world countries through various fundraising activities, and 2) create opportunities for employees to contribute their time and energy to social causes, whether by participating in Softchoice events or by serving as members of the Softchoice Cares Board. Learn more by visiting www.softchoice.com/about/softchoicecares/About Softchoice As one of North America's leading providers of technology solutions and services, Softchoice helps businesses and organizations of all sizes to select, acquire and manage their software and hardware technology resources. Softchoice offers a full range of capabilities, including face-to-face consultations and IT asset management services designed to help customers save time, money and risk in IT procurement. Softchoice currently has 872 employees operating from more than 40 branch offices located in major cities across the U.S. and Canada.Softchoice stock is listed on the Toronto Stock Exchange (TSX) under the trading symbol "SO." The common shares of Softchoice are not registered under the U.S. Securities Act of 1933 and are not publicly traded in the United States.FOR FURTHER INFORMATION PLEASE CONTACT: Media Contact Softchoice Corporation Eric Gardiner Manager of Communications 416.588.9002 Ext. 2358 eric.gardiner@softchoice.com