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Press release from CNW Group

US DEBUT FOR DHX MEDIA'S ANIMAL MECHANICALS

Monday, October 11, 2010

US DEBUT FOR DHX MEDIA'S ANIMAL MECHANICALS09:30 EDT Monday, October 11, 2010 << www.dhxmedia.com TSX: DHX >> HALIFAX, Oct. 11 /CNW/ - DHX Media, a leading international producer and distributor of television programming and interactive content, is pleased to announce the US television premiere of its pre-school hit TV series Animal Mechanicals. The preschool series premieres today at 10:00am EST on the new Hasbro/Discovery Communications children's network 'The Hub'.The Hub will air Animal Mechanicals Monday-Thursday at 10:00am and 12:00pm, as well as Saturday mornings at 7:30 EST. The series consistently achieves high ratings amongst 4-6 year olds in many territories around the world.Animal Mechanicals is produced by DHX Media for CBC in Canada, where the series is one of the highest-rating preschool shows. The Disney Channels in the UK and Asia; Radio-Canada, Discovery Latin America, Romania's HOP, EBS in Korea; okto Singapore; Al-Jazeera Children Channel have all licensed the series along with Prava I Prevodi, who acquired the title for Bosnia, Croatia, Serbia and Montenegro. Animal Mechanicals is an action adventure series for preschoolers that combines fantastical worlds, mythical animals and cool quests.About DHX Media Ltd.DHX Media Ltd. is a leading international producer and distributor of television programming and interactive content with an emphasis on children, family and youth markets. DHX Media Ltd. shares are listed on the TSX, the Toronto Stock Exchange. DHX Media produces or co-produces 8 original television series and theatrical releases currently commissioned for production and maintains a growing library of over 2,300 half-hours of mostly children and youth-oriented television productions.www.dhxmedia.comDisclaimerThis press release contains forward looking statements with respect to the Company. Although the Company believes that the expectations reflected in such forward looking statements are reasonable, such statements involve risks and uncertainties and are based on information currently available to the Company. Actual results may differ materially from those expressed or implied by such forward looking statements. Factors that could cause actual results or events to differ materially from current expectations, among other things, include risks related to market factors, customer contract interpretation, application of accounting policies and principles, and production related risks, and other factors discussed in materials filed with applicable securities regulatory authorities from time to time including matters discussed under "Risk Factors" in the Company's short form prospectus dated April 9, 2010 and in the Company's Amended Annual Information Form incorporated by reference therein. These forward-looking statements are made as of the date hereof, and the Company assumes no obligation to update or revise them to reflect new events or circumstances.%SEDAR: 00023380EFor further information: or Enquiries: David A. Regan - EVP, Corporate Development & IR, +1 902-423-0260