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Press release from Business Wire

Calling All Holiday Bakers! Apply to Host a Hershey's Cookie Exchange Party

<p class='bwalignc'> <b>The Hershey Company Offers Holiday Bakers an Online Community to Swap Recipes, Photos and Win Sweet Rewards through the <i>Bake Share and Win</i> Promotion</b> </p>

Tuesday, October 12, 2010

Calling All Holiday Bakers! Apply to Host a Hershey's Cookie Exchange Party09:00 EDT Tuesday, October 12, 2010 HERSHEY, Pa. (Business Wire) -- This holiday season, The Hershey Company is offering baking enthusiasts a sweet opportunity to host one of 1,000 Hershey's Cookie Exchange Parties. From now until November 15, consumers are encouraged to visit to apply for a chance to host a party and receive an event pack filled with all the necessary cookie exchange ingredients. All holiday hosts and bakers can also visit the new site to share delicious cookie recipes and photos with each other, as well as find tasty cookie recipes and cookie exchange tips from Hershey's Kitchens. To sweeten their baking efforts, each person who visits the site between now and January 15 can also enter the Bake Share and Win™ promotion, which will reward one lucky grand prize winner with the ultimate baking gift – a kitchen makeover for themselves and for a friend. “HersheysCookies.comis the ultimate resource for holiday hosts this year,” said baking expert Linda Stahl, Hershey's Kitchens. “Not only can visitors apply to host a fun cookie exchange party or enter to win a kitchen makeover, we've also created a community where holiday entertaining enthusiasts can: find and share recipes, connect about holiday baking traditions and be rewarded for their efforts to create holiday memories for friends and family through baking.” Hershey's Cookie Exchange Parties According to a recent survey, three out of four Americans plan to bake cookies during the holiday season.* To help consumers share holiday cheer and expand their cookie collections, Hershey is sponsoring 1,000 cookie exchanges this holiday season. Consumers can visit from October 4 to November 15 to apply for the chance to host one of 1,000 Hershey's Cookie Exchanges. If chosen, they will receive an event pack complete with the necessary ingredients to host the ultimate cookie exchange – Hershey's baking products, recipe booklets to share with guests and a hostess gift. The Ultimate Baking Resource Let Hershey help plan your party this holiday season. Linda Stahl, baking expert at Hershey's Kitchens, will share her advice through a blog inspired by her years of expertise as a baker and her personal experiences as a mother, grandmother and home entertainer. In addition to Linda's blog, Hershey's Kitchens recipes and cookie exchange tips, provides holiday hosts the opportunity to share their own favorite recipes and photos with each other. The combination of Hershey's knowledge and the extensive consumer experience available makes the site the ultimate destination for cookie exchange enthusiasts, nationwide. Plus, who can host a cookie exchange without classics like Peanut Butter Blossoms – the rich peanut butter cookie topped with a single Hershey's Kisses Brand Milk Chocolate? The site abounds with recipes featuring must-have baking ingredients including Hershey's Kisses Brand Chocolates, Hershey's Cocoa, Hershey's Syrup and Hershey's Baking Chips. In addition to the classic recipes that have become a part of many holiday traditions, also features new favorites including Reese's Chewy Chocolate Cookies, the perfect combination of chocolate and peanut butter and Chocolate Dipped Toffee Bits Cookies – a cookie dipped in melted Hershey's Mini Kisses Milk Chocolates for an extra chocolate finish. Bake Share and Win Promotion ‘Tis the season for sharing and Hershey understands it's nice to both give and to receive! This year, each person who visits can enter the Bake Share and Win promotion. Entrants have the chance to win a grand prize of two (2) $10,000 kitchen makeovers and 10 runners-up will receive two premium standing mixers. With each prize awarded as a set, the winners can keep one and share another as a gift for a friend! Consumers can visit now through January 15, 2011 for a chance to enter. About The Hershey Company The Hershey Company (NYSE: HSY) is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery. Headquartered in Hershey, Pa., The Hershey Company has operations throughout the world and more than 12,000 employees. With revenues of more than $5 billion, Hershey offers such iconic brands as Hershey's, Reese's, Hershey's Kisses, Kit Kat, Twizzlers and Ice Breakers as well as the smooth, creamy indulgence of Hershey's Bliss chocolates. Hershey is a leader in the fast-growing dark and premium chocolate segment, with such brands as Hershey's Special Dark and Hershey's Extra Dark. In addition, Artisan Confections Company, a wholly owned subsidiary of The Hershey Company, markets such premium chocolate offerings as Scharffen Berger and Dagoba. For more than 100 years, The Hershey Company has been a leader in making a positive difference in the communities where we live, work and do business. The Milton Hershey School, established by the company's founder in 1909, provides a nurturing environment, quality education, housing, and medical care at no cost to children in social and financial need. The School is administered by the Hershey Trust Company, Hershey's largest shareholder, making the students of Milton Hershey School direct beneficiaries of Hershey's success. Please visit us at *Hershey Consumer Survey