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Press release from PR Newswire

Firethorn Inks Deal with The Wet Seal, Inc. to Provide Customers With SWAGG

Tuesday, October 12, 2010

Firethorn Inks Deal with The Wet Seal, Inc. to Provide Customers With SWAGG07:30 EDT Tuesday, October 12, 2010? SWAGG Ready to Make Its Mark with Consumers This Holiday Season ?ATLANTA and FOOTHILL RANCH, Calif., Oct. 12 /PRNewswire-FirstCall/ -- Leading mobile commerce enabler Firethorn Holdings, LLC, a wholly owned subsidiary of Qualcomm Incorporated (Nasdaq: QCOM), today announced that The Wet Seal, Inc. (Nasdaq: WTSLA), a national specialty retailer of apparel and accessories for women, is the latest retail partner for Firethorn's soon-to-be-released SWAGG(SM) mobile application.  The Wet Seal, Inc. operates Wet Seal and Arden B stores, and both brands will join a growing list of merchants that will feature SWAGG in time for the 2010 holiday season."SWAGG will improve the shopping experience for consumers by enabling them to give and get gift cards on the go, manage their loyalty programs and receive the offers they want," said Rocco Fabiano, president of Firethorn Holdings.  "Our collaboration will simplify how consumers transact and interact with the Wet Seal and Arden B brands." "We are excited to offer SWAGG as it provides us with a new mobile solution which focuses on the multi-channel customer shopping experience," said Jon Kubo, senior vice president of Ecommerce and chief information officer, The Wet Seal, Inc.  "We believe that this new distribution channel will provide a balance of value and convenience to our consumers this holiday season and beyond."SWAGG is Firethorn's direct-to-consumer offering, with "smart" technology that gives consumers the ability to purchase, personalize and exchange gift cards directly from a mobile device.  SWAGG also will provide consumers mobile access to account information, special offers and loyalty programs.  The technology will change the way consumers transact with their favorite brands and shops.About The Wet Seal, Inc. Headquartered in Foothill Ranch, California, The Wet Seal, Inc. is a leading specialty retailer of fashionable and contemporary apparel and accessory items.  As of August 28, 2010, the Company operated a total of 511 stores in 47 states, the District of Columbia and Puerto Rico, including 435 Wet Seal stores and 76 Arden B stores.  The Company's products can also be purchased online at or  For more company information, visit About Firethorn Holdings, LLCFirethorn Holdings, LLC is an important participant in the mobile commerce ecosystem.  With its mobile domain expertise, Firethorn is creating a fresh and exciting mobile revenue channel that will bridge relationships among consumers, retailers, wireless carriers and financial institutions.  Firethorn's innovative technology creates easily accessible, branded and personalized mobile commerce channels that give consumers access to their accounts, offers and transactions while on the go.  For more information about Firethorn, visit  For more information on SWAGG, visit is a registered trademark of Firethorn Holdings, LLC.  Qualcomm is a registered trademark of Qualcomm Incorporated.  All other trademarks are the property of their respective owners.Firethorn Contact:Andy McGowan, Firethorn Phone:  1-678-507-2612Email:  amcgowan@qualcomm.comQualcomm Contacts:Emily Kilpatrick, Corporate CommunicationsPhone:  1-858-845-5959Email:  corpcomm@qualcomm.comWarren Kneeshaw, Investor RelationsPhone:  1-858-658-4813Email:  ir@qualcomm.comWet Seal Contact:John Kubo, Sr. Vice PresidentPhone:  1-949-699-3900Email:  jon.kubo@wetseal.comSOURCE Firethorn Holdings, LLC; The Wet Seal, Inc.For further information: Andy McGowan of Firethorn, +1-678-507-2612,; or Emily Kilpatrick, Corporate Communications, +1-858-845-5959,, or Warren Kneeshaw, Investor Relations, +1-858-658-4813,, both of Qualcomm Incorporated; or John Kubo, Sr. Vice President of Wet Seal, +1-949-699-3900,