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Press release from CNW Group

Indigo Books, Gifts, Kids Store Opens Today at Erin Mills Town Centre

Friday, October 15, 2010

Indigo Books, Gifts, Kids Store Opens Today at Erin Mills Town Centre07:00 EDT Friday, October 15, 2010 - New Indigo Store offers first IndigoStudio and expansive IndigoKids Section - TORONTO, Oct. 15 /CNW/ - Indigo Books & Music Inc. is pleased to announce the opening of our newest Indigo store in the Greater Toronto Area at  Erin Mills Town Centre located at 5100 Erin Mills Parkway in  Mississauga, Ontario. "We're delighted to welcome Mississauga area families to our newest Indigo.  Since we launched our first Indigo store over a decade ago our goal has been to be the ultimate destination for booklovers and their families," says Heather Reisman, CEO and Chief Booklover at Indigo Books & Music Inc.   "Our newest Indigo is, we believe, our best ever." The new, 20,000 square foot store features several individual book and lifestyle areas and, a 4,000 square foot IndigoKids shop. IndigoKids is a joyfully interactive destination featuring books, toys, arts and crafts, games, dress up and a charming oversized tea cup for cozy story time. Teens and 'tweens are also treated to their own destination with a rich collection of reading and lifestyle products as well as dedicated, web-enabled kiosks to satisfy their interest in young adult fiction and social media. With the opening of this store, Indigo introduces IndigoStudio, an inspiring place for the creation of personal photographic keepsakes. Customers can visit IndigoStudio's contemporary workstations to build photo albums, uniquely framed images and accessories, accessing their own photographs and memorabilia from their memory sticks or through cached photos they already maintain online at Facebook, Picasa or Flicker. Indigo Erin Mills will host Grand Opening festivities on Saturday, October 30(th) and Sunday, October 31(st), 2010.  Free activities for the whole family will include live music, author readings, "Mad Science" demonstrations, along with visits from much loved kids' books characters including Curious George and Clifford the Red Dog. In addition to exceptional every day deals including 30% off bestsellers, 40% off for irewards? members and recent bestsellers under $10, the first 500 customers to join in the Grand Opening celebrations at Erin Mills' newest one-stop shop for gifts, books and toys will also receive a free Indigo reusable bag. About Indigo Books & Music Inc. Indigo is a publicly traded Canadian company listed on the Toronto Stock Exchange (IDG). As the largest book and specialty retailer in Canada, Indigo operates in all provinces under different banners including Indigo Books & Music; Indigo Books, Gifts, Kids; IndigoSpirit, Chapters, The World's Biggest Bookstore, and Coles. The online division,, features books, eBooks, toys, music and DVDs, and hosts the award winning Indigo Online Community. Chapters and Indigo are rated as the number one and number two retailers in Canada by the Kubas Major Market Retail Report, and have been on that list since 2000. Indigo Books & Music Inc. founded the Indigo Love of Reading Foundation in 2004 to address the underfunding of public schools, their libraries and the resulting literacy crisis.  Every year the Indigo Love of Reading Foundation commits $1.5 million to high-needs elementary schools so they can rebuild their libraries with the purchase of new books and education resources.  To date the Indigo Love of Reading Foundation has committed more than $9 million to 90 schools nationally. To view this news release in HTML formatting, please use the following URL: further information: <p>Images are available for media use. For more information or to arrange media interviews and store tours please contact:<br/> Janet Eger, Director, Public Relations<br/> Indigo Books & Music Inc.<br/><br/> 416.342.8561</p>