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Press release from Marketwire

Superior Plus Corp.: Revision of Ex-Dividend Date for October 2010 Cash Dividend

Wednesday, October 20, 2010

Superior Plus Corp.: Revision of Ex-Dividend Date for October 2010 Cash Dividend11:58 EDT Wednesday, October 20, 2010CALGARY, ALBERTA--(Marketwire - Oct. 20, 2010) - October 2010 Cash Dividend - $0.135 per shareSuperior Plus Corp. ("Superior") (TSX:SPB) would like to correct the ex-dividend date for its cash dividend for the month of October 2010, payable on November 15, 2010: the record date is October 31, 2010 and the ex-dividend date is October 27, 2010. Through inadvertence, a press release issued on October 7, 2010 identified the incorrect ex-dividend date.About the CorporationSuperior consists of three primary operating businesses: Energy Services includes the distribution of propane and distillates and related fixed-price energy services; Specialty Chemicals includes the manufacture and sale of specialty chemicals; and Construction Products Distribution includes the distribution of specialty construction products.Superior's shares and convertible debentures trade on the TSX as follows: Trading Symbol Security Issued and Outstanding ---------------------------------------------------------------------------- SPB Common Shares 106.8 million SPB.db.b 5.75% Debentures, Series 1 $174.9 million principal amount SPB.db.c 5.85% Debentures, Series 1 $ 75.0 million principal amount SPB.db.d 7.5% Debentures $ 69.0 million principal amount SPB.db.e 5.75% Debentures $ 172.5 million principal amount ---------------------------------------------------------------------------- For further information about Superior, please visit our website at: www.superiorplus.com.Forward Looking InformationCertain information included in this Press Release is forward-looking, within the meaning of applicable Canadian securities laws. Much of this information can be identified by looking for words such as "believe", "expects", "expected", "will", "intends", "projects", "anticipates", "estimates", "continues" or similar words. Forward-looking information in this Press Release includes but is not limited to, assumptions concerning the future payment of dividends. Superior believes the expectations reflected in such forward-looking information are reasonable but no assurance can be given that these expectations will prove to be correct and such forward-looking statements should not be unduly relied upon.Forward-looking information is not a guarantee of future performance and involves a number of risks and uncertainties some of which are described herein. Such forward-looking information necessarily involves known and unknown risks and uncertainties, which may cause Superior's actual results to differ materially from any projections of future results expressed or implied by such forward-looking information. These risks and uncertainties include but are not limited to the inability of Superior to meet the liquidity tests set forth in the Canada Business Corporations Act with respect to the payment of dividends and future changes to applicable tax laws and the other risks identified in the Corporation's 2009 Annual Information Form under the heading "Risk Factors", which is available on the SEDAR website (www.sedar.com). Any forward-looking information is made as of the date hereof and, except as required by law, Superior does not undertake any obligation to publicly update or revise such information to reflect new information, subsequent or otherwise.FOR FURTHER INFORMATION PLEASE CONTACT: Wayne Bingham Executive Vice-President and Chief Financial Officer (403) 218-2951 or Toll Free: 1-866-490-PLUS (7587) (403) 218-2973(FAX) wbingham@superiorplus.com or Jay Bachman Vice-President, Investor Relations and Treasurer (403) 218-2957 or Toll Free: 1-866-490-PLUS (7587) (403) 218-2973(FAX) jbachman@superiorplus.com