Press release from CNW Group
WISER'S LEGACY BRINGS SUPER-PREMIUM WHISKY TO THE FOREFRONT IN CANADA
Wednesday, October 20, 2010
WISER'S LEGACY BRINGS SUPER-PREMIUM WHISKY TO THE FOREFRONT IN CANADA13:14 EDT Wednesday, October 20, 2010
Expertly crafted, blended to perfection and made in Canada - an ideal
gift for the whisky enthusiast
TORONTO, Oct. 20 /CNW/ - If it looks like the vodka and Scotch
categories have the market cornered on super-premium spirits, look
again. Wiser's, Canada's best-selling whisky family, offers a great
reason to spend more time shopping in the Canadian whisky aisle this
fall and winter with Wiser's Legacy, now more widely available across
Canada. With its stout, square bottle ? bearing J.P. Wiser's own
autograph handsomely etched on each side ? and a bright blue label,
it's hard to miss. And at $85.00* for a 750mL bottle, this distinctly
Canadian spirit makes a brilliant gift idea for whisky enthusiasts.
"Super-premium spirits have been a red-hot global trend over the past
few years, and Wiser's Legacy is perfectly positioned to help drive
that movement in Canadian whisky," says Patrick Carroll, Brand
Director, Corby Distilleries Limited. "It is only through using a
select blend of the finest Canadian rye, rye malt and barley malt, that
such a high-quality whisky can be created."
By combining heritage, innovation and craftsmanship, Wiser's Legacy pays
homage to generations of master blenders and continues the J.P. Wiser
tradition of expertly crafting full-bodied and full-flavoured,
exceptional whiskies. Wiser's Legacy uses a slow and lengthy copper pot
distillation technique that has been fine-tuned to capture the most
desirable flavours and aromas, resulting in a unique and memorable
Canadian whisky.
With its deep amber colour and notes of apple, cinnamon and banana bread
on the nose, this whisky offers flavours of buttery toffee and tart
green apple up front, followed by deep, bold oak and hints of fresh,
cracked black pepper. Complex and nuanced with a long, smooth finish,
Wiser's Legacy is sure to excite even the most discerning whisky
aficionado.
"I have selected only the finest new, white oak casks, which are
essential to the aging process and help mellow the perfect distillate
under tightly controlled conditions," says David Doyle, Master Blender
for Wiser's. "It is this careful and deliberate craftsmanship that
makes Wiser's Legacy the ultimate achievement in traditional Canadian
whisky distilling."
Receiving an 'exceptional' 92 rating from the Beverage Tasting Institute
(BTI) in 2009, Wiser's Legacy was called "a delicious and powerful
Canadian whisky for sipping and contemplation." It is best enjoyed
neat, over ice, or with a splash of water.
Wiser's Legacy is currently available in Ontario and Quebec and, just in
time for the holiday season, a limited supply of Wiser's Legacy will
soon be available in Alberta (starting October 25) and in British
Columbia (in November).
* Prices vary across Canada.
About Wiser's Canadian Whisky
Established in Prescott, Ont., in 1857, Wiser's® is among Canada's
oldest, continuously produced Canadian whiskies. One out of every five
bottles of Canadian whisky sold is purchased from the Wiser's family,
representing 21 per cent of all Canadian whisky sold. Wiser's is owned
and operated by Corby Distilleries Limited, with all Wiser's brands,
including DeLuxe, Small Batch, Wiser's 18 and Wiser's Legacy, made in
Canada at the Hiram Walker distillery in Windsor, Ont. For more
information, visit www.wisers.ca.
About Corby
Corby Distilleries Limited is a leading Canadian manufacturer and
marketer of spirits and imported wines. Corby's portfolio of
owned-brands includes some of the most renowned brands in Canada,
including Wiser's Canadian whiskies, Lamb's rum, Polar Ice vodka and
McGuinness liqueurs. Through its affiliation with Pernod Ricard, Corby
also represents leading international brands such as ABSOLUT vodka,
Chivas Regal, The Glenlivet and Ballantine's scotches, Jameson Irish
whiskey, Beefeater gin, Malibu rum, Kahlúa liqueur, G.H. Mumm
champagne, and Jacob's Creek and Wyndham Estate wines.
Please enjoy our products responsibly.
To view this news release in HTML formatting, please use the following URL: http://www.newswire.ca/en/releases/archive/October2010/20/c4218.htmlFor further information: <p>Alistair Kyte<br/> LexPR Canada<br/> 416-542-9140 ext. 3362<br/> 416-788-6719<br/> <a href="mailto:akyte@lexpr.com">akyte@lexpr.c</a><a href="mailto:akyte@lexpr.com">om</a></p>
