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Press release from PR Newswire

Elizabeth Arden, Inc. Signs Exclusive Global Fragrance Agreement With Taylor Swift

Monday, November 01, 2010

Elizabeth Arden, Inc. Signs Exclusive Global Fragrance Agreement With Taylor Swift11:15 EDT Monday, November 01, 2010~ First fragrance will debut in Fall 2011~NEW YORK, Nov. 1, 2010 /PRNewswire/ -- Elizabeth Arden, Inc. (Nasdaq: RDEN), a global prestige beauty products company, announced today that it has signed an exclusive global license agreement with Taylor Swift, the internationally acclaimed music star, to develop and market her own line of fragrance products.The license agreement includes the development, marketing, and distribution of fragrances and ancillary products.  The first fragrance will debut in prestige retailers in North America during the fall of 2011.  Taylor will be personally involved in all aspects of product development, packaging and advertising."We are very enthusiastic about partnering with Taylor Swift," said Ronald Rolleston, Executive Vice President of Elizabeth Arden.  "Her rise to superstardom has been meteoric, and her multiple awards and incredible record sales are a testament to her extraordinary talent.  Equally important to us is what Taylor represents as an artist: a role model who inspires her global fan base every day.  We look forward to launching a new fragrance brand that reflects every facet of this extremely talented young artist.""I have always loved how fragrance can shape a memory the way certain scents remind you of events and people that are imprinted in your thoughts," said Taylor Swift. "Lately I've been having fun experimenting with combining some of my favorite scents, so I'm really excited about working with Elizabeth Arden to develop my own unique fragrance." Music sensation Taylor Swift is one of the most talented and successful artists on the music scene today. She is a beloved and highly relatable singer-songwriter with an incredibly devoted fan base; her intensely personal lyrical style led the New York Times to describe her as "one of pop's finest songwriters." Ranked #12 on the 2010 Forbes Celebrity 100 list, she has won four Grammy Awards (for her second album, Fearless) and was named "Artist of the Year" by Billboard Magazine.  Taylor's 15-month, 107-date FEARLESS 2009/2010 Tour sold out arenas and stadiums in 88 cities in five countries spanning four continents.  In January 2010, Nielsen SoundScan named Swift the top-selling digital artist in music history, with over 28 million digital tracks sold. Her popularity extends to the social media universe as well: she has nearly 4.5 million followers on Twitter, and over 11.6 million fans on Facebook.  Taylor is currently slated to play 85 shows in 18 countries in 2011 in support of her new album, Speak Now.About Elizabeth Arden ? www.elizabetharden.com Elizabeth Arden is a global prestige beauty products company with an extensive portfolio of prestige beauty brands sold in over 100 countries. The company's brand portfolio includes Elizabeth Arden skincare, color, and fragrance products, PREVAGE(R) anti-aging treatment, the celebrity fragrance brands of Britney Spears, Elizabeth Taylor, Mariah Carey, Hilary Duff, and Usher; the designer fragrance brands of Juicy Couture, Alberta Ferretti, Alfred Sung, Badgley Mischka, Bob Mackie, Geoffrey Beene, Halston, John Varvatos, Kate Spade, Lucky Brand, and Rocawear; and the lifestyle fragrance brands Curve, Giorgio Beverly Hills, and PS Fine Cologne.SOURCE Elizabeth Arden, Inc.For further information: Gretchen Dowling, Elizabeth Arden, +1-212-261-1249, gretchen.dowling@elizabetharden.com