The Globe and Mail

Go to the Globe and Mail homepage

Jump to main navigationJump to main content

Press release from CNW Group

XM Canada Goes to S'Cool; New $100,000 Youth Instrument Fund Created to Spark Budding Canadian Musicians

Wednesday, November 03, 2010

XM Canada Goes to S'Cool; New $100,000 Youth Instrument Fund Created to Spark Budding Canadian Musicians09:00 EDT Wednesday, November 03, 2010Public elementary schools now eligible for creative music program assistanceTORONTO, Nov. 3 /CNW/ - XM Canada (TSX: XSR), the country's premier digital audio entertainment and content provider, in collaboration with S'Cool Life Fund, is pleased to announce the launch of the XM Instrument Fund. As part of XM Canada's ongoing commitment to support Canada's cultural community and emerging talent, the company has dedicated $100,000 to help encourage the artistic growth of Canada's next generation of great performers and musicians.By providing instruments, sheet music, instrument supplies, and uniforms the XM Instrument Fund was created to help support the efforts of elementary schools across the country by refreshing existing music programs and developing exciting new programming for students. Funding will be equally distributed between English and French language schools and will offer children an opportunity to benefit from their connection to music."Recognizing the success that S'Cool Life Fund has already achieved, we are proud to help under-funded schools across the country bring music back into children's lives," said Michael Moskowitz, President and CEO, XM Canada. "This exciting initiative further demonstrates XM Canada's passion to promote and support homegrown talent across the country."Year after year S'Cool Life Fund supports diverse and creative projects nationwide. Since launching in 2005, S'Cool Life Fund has awarded more than $1.75 million worth of grants to help supplement DREAMS: Drama, Recreation, Extra Curricular, Music, and Sports for children in public elementary schools."We are thrilled to strengthen our youth initiatives and help launch the new XM Instrument Fund," said John I. Bitove, Chairman, S'Cool Life Fund. "Over the past five years we have had countless teachers ask us to help support music programs in elementary schools. This fund will be dedicated to music and children and nothing is more exciting than that. We look forward to this partnership with XM Canada as S'Cool continues to bring exciting new opportunities to students across the country."Grant applications for the 2010/2011 school year will be available on-line and accepted until January 31, 2011; all applications will continue to be accepted through S'Cool Life Fund. Schools may apply for one grant per school per calendar year; S'Cool Life Fund applicants who have already applied for a music grant for 2011 will automatically be considered for this new funding where possible. Recipients will be selected in spring 2011.To apply for this program and to learn more about the ongoing efforts of the S'Cool Life Fund please visit the website www.scoollifefund.ca or visit the XM Canada website at: www.xmradio.ca/ccd for additional information.About S'Cool Life FundS'Cool Life Fund raises funds and donates grants to public (K to 8) elementary school extracurricular activities and is supported by Priszm Income Fund (owner and operator of more than 400 quick service restaurants under the KFC, Pizza Hut and Taco Bell brands), XM Canada, Mobilicity and Scott's Real Estate Investment Trust. For more information, please visit http://www.scoollifefund.ca.About Canadian Satellite Radio Holdings, Inc.   Canadian Satellite Radio Holdings Inc. (TSX: XSR) operates as XM Canada and is Canada's premium digital audio entertainment and information company with the best signal coverage across the country. With 130 digital channels of choice, XM Canada offers Canadian listeners the most unique and original Canadian and international programming, including commercial-free music channels, exclusive live concerts and sports coverage, and the best in talk, comedy, children's and entertainment programming.XM Canada is the satellite entertainment leader in the Canadian automotive market with long-term factory installation agreements with manufacturers that own close to 50 per cent share of the domestic vehicle market. XM's industry-leading products are available at shop.xmradio.ca, and at retailers nationwide.XM programming is available by subscribing directly through XM Canada and is also available as streams of commercial-free XM music channels on TELUS Mobile Radio and Rogers Wireless Radio on Demand. XM Canada is the exclusive music channel provider on Air Canada's flights.To find out more about Canadian Satellite Radio Holdings Inc. (TSX: XSR), visit our website at www.xmradio.ca/about/.For further information: Jill Yetman Environics Communications, Inc. 416-969-2722 jyetman@environicspr.comKristen Marano Environics Communications, Inc. 416-969-2730 kmarano@environicspr.com