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Press release from Business Wire

General Growth Properties Adds a Touch of Holiday Magic and Mobility to the 2010 Mall Shopping Experience

<p class='bwalignc'> <i>From Show-Stopping Santa Experiences to Exclusive Smartphone Applications, GGP Malls Give Shoppers New Reasons to Cheer this Holiday Season</i> </p>

Monday, November 15, 2010

General Growth Properties Adds a Touch of Holiday Magic and Mobility to the 2010 Mall Shopping Experience07:00 EST Monday, November 15, 2010 CHICAGO (Business Wire) -- Holiday shoppers in pursuit of capturing the spirit of the season, uncovering value-driven incentives and creating special family moments, can do it all this season at General Growth Properties (NYSE: GGP) malls. “GGP is always seeking ways to innovate the mall experience and offer holiday enthusiasts a place to create special family moments and embark on holiday traditions – new and old. We are committed to providing great holiday programs year after year that give shoppers more ways to make the most out of their mall experience,” says Mark Pfeifer, SVP of Marketing and Communications, GGP. GGP holiday programming kicked off on November 1, at, an online headquarters that helps shoppers find their local GGP mall's holiday activities and promotions, and features holiday tips and advice by GGP's Merrier Shopping Expert. Special seasonal activities at participating malls include: Reinventing The Mall Santa Experience GGP unveils exclusive Santa experiences at select malls this holiday season. New traditions will begin as each enchanting experience is designed for the entire family to enjoy together. Santa's Toy Works, Santa's Magical Musical and Santa's Wish Workshop are three of the newly themed experiences that deliver North Pole magic and wonderment – and the wait to see Santa is the best part of each attraction. At Santa's Toy Works, children instantly become master toy builders in his workshop. Touch screen computers lining the path to Santa allow children to assemble a toy. Santa presents each child with the very toy they created while they were in line. Santa's Magical Musical presents longer visits with Santa Claus and daily choreographed light shows with more than 215,000 individual bulbs and 2,000 watts of sound. Santa's Wish Workshop provides a do-it-yourself candy cane machine, snow making machine and an opportunity for the entire family to share their holiday wishes. Locations include: Crossroads Center – St. Cloud, Minn. Greenwood Mall – Bowling Green, Ky. Pembroke Lakes Mall – Pembroke Pines (Fort Lauderdale), Fla. Pioneer Place – Portland, Ore. RiverTown Crossings – Grandville (Grand Rapids), Mich. Woodbridge Center – Woodbridge, N.J. The Club's Mobile Application The Club's Mobile Application allows users to access exclusive promotions, the best discounts, mall event information and more at 150-plus GGP malls across the country. Android and iPhone users can download the free application and customize their preferences so their favorite or local GGP mall's information is displayed, including the store directory and mall map. The application also includes games users can play every day for a chance to win great prizes, as well as a GPS functionality to map out key destinations in the mall. Android and iPhone users can download the free application through the App Store or Android Market by searching The Club Shopping Mall Guide. The Club's Mobile Application is one more way GGP enables its shoppers to get the most out of their mall during the holidays. Merrier Shopping Expert From November 1 through the end of the year, shoppers seeking holiday help for a merrier season, including gift ideas, party themes and stress-free shopping tips can go to to connect with the GGP Merrier Shopping Expert. Black Friday Promotion Retailer discounts and mall giveaways make Black Friday shopping especially worthwhile. On November 26, participating GGP malls will reward shoppers with a $10 GGP Shop Etc. Gift Card, while supplies last, with the purchase of $100 or more. Mall Ambassadors will surprise and delight customers with giveaways, such as shopping bags to lighten the load, first aid kits for those aching feet, stickers for the kids, a portable lint roller and more, while supplies last. MagicSnow ® Participating GGP malls will be transformed into a winter wonderland twice daily from mid-November through December 24. Mall shoppers will feel the enchantment of the season beneath a magical snowfall as flakes of vanishing white snow float down from above – a holiday spectacle not to be missed. Story Time with Mrs. Claus Santa-seeking shoppers have the opportunity to meet Mrs. Claus on Friday nights, December 3, 10, and 17 at participating GGP malls. Her cheerful charm will entertain Santa's biggest fans anxiously waiting to share their holiday wishes. Mrs. Claus will read holiday favorites and distribute toys to eager children, while supplies last. St. Nick's Pet PicsSM Every Monday night from November 29through December 13 is St. Nick's Pet PicsSM night at participating GGP malls. Proud pet owners and their furry, four-legged friends are invited to capture a holiday-hugging photograph with Old St. Nick. Treat your favorite fuzzy companion to a special mall trip to celebrate the holiday season. Merrier Fridays in December Friday shoppers will be delighted with an extra festive and incentive-filled mall experience on December 3, 10, and 17 at participating GGP malls. Buyers can earn a $10 GGP Shop Etc. Gift Card, giveaways and gifts from mall retailers, while supplies last, by spending $100 or more. Customers can take advantage of retailer giveaways and other pleasant surprises such as shopping bags to lighten the load, first aid kits for those aching feet, stickers for the kids, a portable lint roller and other pleasant surprises. GGP currently has ownership interest in more than 180 regional shopping malls in 43 states. The Company's portfolio totals approximately 200 million square feet of retail space and includes more than 24,000 retail stores nationwide. The Company's common stock is currently traded on the New York Stock Exchange under the symbol GGP. For more information visit Lesley Cheers, GGP312.960.2646lesley.cheers@ggp.comorAshley Lynn, Golin