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Press release from Business Wire

77kids by American Eagle Launches Holiday Campaign to Benefit Eight Children's Hospitals across the U.S.

<p class='bwalignc'> <i><b>Customers Invited to Donate 77 Cents for Each In-Store Purchase </b></i><br/><i><b>Special Online Sweepstakes Prizes Include Daily $77 Gift Cards and Grand Prize Winter Block Party</b></i> </p>

Monday, November 15, 2010

77kids by American Eagle Launches Holiday Campaign to Benefit Eight Children's Hospitals across the U.S.09:00 EST Monday, November 15, 2010 PITTSBURGH (Business Wire) -- 77kids by american eagle, the kids brand from American Eagle Outfitters, Inc. (NYSE: AEO) today announced WISH4SNOW, a holiday program to benefit eight children's hospitals across the country. Beginning today, 77kids customers are invited to make a 77-cent donation to children's hospitals with each in-store purchase. Customers who donate will be rewarded with a 77kids “Ya Done Good, Kid” badge sticker and bumper sticker. Additionally, customers can visit to make “virtual snowflakes” stating their holiday wish, with the goal of creating 100,000 snowflakes by December 14. The site also features a free virtual snowflake-catching game. Each customer who makes a snowflake emblazoned with their wish will be automatically entered into a sweepstakes in which a $77 gift card will be awarded daily, along with the grand prize of a winter block party. If customers reach the goal of 100,000 snowflakes, American Eagle Outfitters, Inc. will donate $25,000 to split evenly among the eight hospitals. “Our goal this holiday was to create a fun and interactive program in which we partner with customers to give back at a local level,” said Betsy Schumacher, chief merchandising officer of 77kids by american eagle. “WISH4SNOW fits the bill perfectly by focusing on individual hospitals that serve our kids. Both customers and the company contribute to make what we hope to be a real impact.” The participating hospitals include: Children's Health and Wellness Center at Danbury Hospital (Danbury, CT) Children's Hospital of Pittsburgh of UPMC (Pittsburgh, PA) Children's Hospitals and Clinics of Minnesota (Minneapolis, MN) Children's Memorial Hospital (Chicago, IL) Children's Regional Hospital at Cooper University Hospital (Camden, NJ) Connecticut Children's Medical Center (Hartford, CT) Upstate Golisano Children's Hospital (Syracuse, NY) WakeMed Children's Hospital (Raleigh, NC) Nearby 77kids stores are as follows: Danbury Fair, Danbury, CT Westfarms Mall, Farmington, CT The Mall at Robinson, Pittsburgh, PA Ross Park Mall, Pittsburgh, PA Mall of America, Bloomington, MN Woodfield Mall, Schaumburg, IL Cherry Hill Mall, Cherry Hill, NJ Carousel Center, Syracuse, NY Crabtree Valley Mall, Raleigh, NC Customers can enter the sweepstakes and access rules and regulations at 77kids® by american eagle® offers on-trend, high-quality clothing and accessories for kids in sizes one to 14 online at and at several stores in the U.S. The 77kids brand also includes little 77, a line of clothing and accessories for babies zero to 18 months. 77kids draws from the strong heritage of American Eagle Outfitters®, with a point-of-view that's thoughtful, playful and real. Like American Eagle® clothing, 77kids focuses on great fit, value and style. All 77kids clothing is backed by the brand's 77washTM and 77softTM guarantees to maintain size, shape and quality and to be extremely soft and comfortable through dozens of washes. About American Eagle Outfitters, Inc. American Eagle Outfitters, Inc., through its subsidiaries, (“AEO, Inc.”) offers high-quality, on-trend clothing, accessories and personal care products at affordable prices. The American Eagle Outfitters® brand targets 15 to 25 year old girls and guys, with 935 stores in the U.S. and Canada and online at aerie® by american eagle offers apparel and intimates collections for the AE® girl, with 147 standalone stores in the U.S. and Canada and online at The latest brand, 77kids® by american eagle®, is available online at, as well as at seven stores across the nation. The 77kids brand offers small sizes and great big style for kids 0-14. AE.COM®, the online home of the brands of AEO, Inc. ships to 76 countries worldwide. American Eagle Outfitters, Inc.Lara Patrinos, 412-432-4500