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Press release from Business Wire

Disguise Awarded 2nd Consecutive Spud Award by Hasbro

Thursday, November 18, 2010

Disguise Awarded 2nd Consecutive Spud Award by Hasbro13:28 EST Thursday, November 18, 2010 MALIBU, Calif. (Business Wire) -- Disguise, Inc., the Halloween division of JAKKS Pacific, Inc. (Nasdaq:JAKK) was awarded the Hasbro Spud Award for “Soft Goods Licensee of the Year” for the 2nd consecutive year for its line of children and adult Halloween costumes inspired by Hasbro properties, including the Hasbro Games collection, MY LITTLE PONY, LITTLEST PET SHOP, TRANSFORMERS and G.I. JOE brands. The 9th Annual Spud Awards to honor licensees was hosted by Hasbro, Inc. and held in Providence, R.I. “Disguise is very honored to have accepted Hasbro's award for the second year in a row,” said Joe Anton, co-president, Disguise. “It is a tribute to the high level of creative talent here at Disguise, as well as the collaborative abilities of our and Hasbro's team to work so well together in putting so many terrific Hasbro-brand costumes into families' wardrobes for Halloween.” “‘Soft Goods' covers a wide range of product categories, from apparel and accessories to health and beauty to seasonal expressions. This award honors our licensee that puts together a winning combination of innovation, creative product development, and stellar retail execution,” said Mary Lasell, Hasbro's Director of Licensing. “Offering 31 separate costumes for both adults and children, Disguise once again delivered the fun and humor of Hasbro brands through cute and appealing looks for an exciting Halloween. From MY LITTLE PONY to SCRABBLE, and CANDY LAND to MR. POTATO HEAD, Disguise had an offering for every age, taste, and budget. Disguise plans to expand on next Halloween's line-up with new costumes based on Hasbro classics such OUIJA, CANDY LAND, TWISTER, MY LITTLE PONY, MR. POTATO HEAD and MRS. POTATO HEAD, and new costumes based on the TRANSFORMERS 3 feature film. For the first time since the 2008 recession, analysts are predicting one of the best Halloween sales for retailers. The National Retail Federation expects total spending for the holiday to reach $5.8 billion with official sale numbers from Halloween 2010 season to be released in a few weeks. About Disguise, Inc. Disguise, Inc., a division of JAKKS Pacific, Inc., is a leading fashion-driven design company in the global Halloween costume business. Disguise is best known in the industry for its innovative and trend-setting designs, partnering with top studios including Disney, Marvel, Hasbro and Sesame Workshop to annually bring millions of proprietary and licensed character-driven costumes to the American market. For further information, visit Halloween is not complete without a great Disguise®.About JAKKS Pacific, Inc. JAKKS Pacific, Inc. (NASDAQ:JAKK) is a leading designer and marketer of toys and consumer products, with a wide range of products that feature some of the most popular brands and children's toy licenses in the world. JAKKS' diverse portfolio includes Action Figures, Electronics, Dolls, Dress-Up, Role Play, Halloween Costumes, Kids Furniture, Vehicles, Plush, Art Activity Kits, Seasonal Products, Infant/Pre-School, Construction Toys and Pet Toys sold under various proprietary brands including JAKKS Pacific®, Creative Designs International™, Road Champs®, Funnoodle®, JAKKS Pets™, Plug It In & Play TV Games™, Girl Gourmet™, Kids Only!™, Tollytots® and Disguise™. JAKKS is an award-winning licensee of several hundred nationally and internationally known trademarks including Disney®, Nickelodeon®, Warner Bros.®, Ultimate Fighting Championship®, Hello Kitty®, Graco® and Cabbage Patch Kids®. About Hasbro, Inc.: Hasbro, Inc. (NYSE:HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro's multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved. Come see how we inspire play through our brands at © 2010 Hasbro, Inc. All Rights Reserved. SCRABBLE is a trademark of Hasbro in the United States and Canada. © 2010 JAKKS Pacific, Inc. All rights reserved. This press release may contain forward-looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release. Genna RosenbergJAKKS Pacific, Inc.(310) 455-6235gennar@jakks.netorAnne-Marie FelicianoJAKKS Pacific, Inc.(310)