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Press release from Marketwire

Intertape Polymer Group Unveils New Product Brands

Thursday, November 18, 2010

Intertape Polymer Group Unveils New Product Brands11:12 EST Thursday, November 18, 2010MONTREAL, QUEBEC and BRADENTON, FLORIDA--(Marketwire - Nov. 18, 2010) - Intertape Polymer Group Inc. (TSX:ITP) ("Intertape", "IPG" or the "Company") is pleased to introduce new product brand names for its roof underlayment and building wrap products. This strategy will ensure consistency across products and will help customers distinguish among levels of product performance so they may specify and use the best solution for their particular application.The NovaWrap™ brand replaces the former FlexGard™ series name for IPG's line of building wrap products. Similarly the former roof underlayment brands "NovaSeal® One" and "NovaSeal® II" are replaced by NovaSeal® and NovaSeal® Premium brands respectively."Continued investment in our branding structure demonstrates our commitment to the building and construction market," Stated Tim Brown, Vice President of Sales – Consumer. "This move is intended to add value to our customers' businesses by streamlining our brand names and making it easier to identify levels of product performance." Branding Update – Building Wraps NovaWrap™ Aspire is the new brand that identifies the company's premium performance, non-woven building wrap. It is an advanced-performance air, moisture, and vapor barrier that is breathable to allow condensation to escape from wall assemblies. IPG's basic, woven building wrap is now called NovaWrap™ and is ideally suited for installations where economy is a priority. Branding Update – Roof Underlayments NovaSeal® Premium is the designation for IPG's highest performance synthetic roof underlayment featuring industry leading slip resistance in wet or dry conditions, and a 25 year limited warranty. The company's basic synthetic roof underlayment takes the straightforward name NovaSeal®, and offers outstanding performance advantages over traditional roof felts and a 20 year limited warranty. Logos for these brands, as well as important installation and building code information have been redesigned and are appearing in current production. Updated support materials including literature, samples, and technical documentation are also available to support IPG customers."With our production and logistics facilities in Nova Scotia, Ontario, Quebec, and British Columbia," says Brown, "we are excited about leveraging our new brand strategy to support the continued growth of our customers in the Canadian market."For more information regarding IPG building products, contact Jerry Vuich, Director Market Development – Building and Construction, at jvuich@itape.com.About Intertape Polymer GroupIntertape Polymer Group is a recognized leader in the development and manufacture of specialized polyolefin plastic and paper based packaging products and complementary packaging systems for industrial and retail use. Headquartered in Montreal, Quebec and Sarasota/Bradenton, Florida, the Company employs approximately 2,100 employees with operations in 17 locations, including 13 manufacturing facilities in North America and one in Europe.Safe Harbor StatementCertain statements and information included in this press release constitute forward-looking information within the meaning of applicable Canadian securities legislation and the Federal Private Securities Litigation Reform Act of 1995. Forward-looking statements may relate to the Company's future outlook and anticipated events, the Company's business, its operations, its financial condition or its results. Particularly, statements about the Company's objectives and strategies to achieve those objectives are forward-looking statements. While these statements are based on certain factors and assumptions which management considers to be reasonable based on information currently available to it, they may prove to be incorrect. Forward-looking information involves known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied in such forward-looking statements. The risks include, but are not limited to, the factors contained in the Company's filings with the Canadian securities regulators and the U.S. Securities and Exchange Commission. While the Company may elect to, it is under no obligation (and expressly disclaims any such obligation) and does not undertake to update or alter this information at any particular time.FOR FURTHER INFORMATION PLEASE CONTACT: Pierre BoucherMaisonBrison514-731-0000