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Press release from CNW Group

Malibu® Snowflake Lands First in Canada

Thursday, November 18, 2010

Malibu® Snowflake Lands First in Canada11:02 EST Thursday, November 18, 2010With the Most Magical Bottle of the Holiday SeasonTORONTO, Nov. 18 /CNW/ - Canadians can celebrate the Holidays with one of the most novel spirits this season, Malibu Snowflake rum, a groundbreaking new product that hits retail shelves this month.  Available in most markets* across the country, the limited edition Malibu Snowflake is a Caribbean rum with coconut flavoured liquor.  It is infused with real coconut flakes that appear magically suspended in the clear coconut rum."The bottle's imaginative design resembles a snow globe," says Kirsten Devitt, Senior Brand Manager at Corby Distilleries.  "A portion of the bottle's wrap is transparent, highlighting the continually suspended coconut flakes that never sink to the bottom or float to the top."Canada will be both the first and only country where consumers can experience Malibu Snowflake during Winter 2010/2011.  And, in another 'first', the new-to-market product is Malibu's first winter-specific offering to be made available in Canada."Malibu Snowflake blends the chill of Canadian winters with the exotic warmth of the Caribbean," Devitt adds.  "This easily mixable, highly giftable product is sure to be a hit for Holiday 2010."For a limited time only and while supplies last, the 750 ml Malibu Snowflake retails at the same price point as the original Malibu product ($21.29- $25.99).  Malibu Snowflake will be available in *British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, New Brunswick and Prince Edward Island.A range of Holiday cocktails has been developed by top mixologists at the Toronto Institute of Bartending using Malibu Snowflake:Tropical Snowstorm 1.5 oz Malibu Snowflake.5 oz Absolut Mango2 oz White Grape JuiceTwist of limePreparation: Stir all ingredients over ice and strain into chilled martini glass. Add a lime twist.Arctic Snowflake .75 oz Malibu Snowflake.25 oz McGuinness Blue CuracaoPreparation: Layer Malibu Snowflake over Blue Curacao into a chilled shot glass.Winter Whiteout 2 oz Malibu Snowflake2 oz White Cranberry JuiceSoda WaterTwist of lemonPreparation: Stir all ingredients over ice and in a tall chilled glass. Add a lemon twist.About MalibuMalibu is the original Caribbean rum with natural coconut flavour and the world's favourite, selling more than 3 million cases each year in over 150 countries.  With its beginnings on the island of Barbados, Malibu is perfect for creating cool and refreshing cocktails perfect for any occasion.  The delicious and distinct flavour of Malibu has been honoured at several major international spirits competitions, including silver at the 2007 San Francisco World Spirits Competition.  Malibu is operated and marketed globally by The Absolut Company, a unit of Pernod Ricard.About Corby Corby Distilleries Limited is a leading Canadian manufacturer and marketer of spirits and imported wines.  Corby's portfolio of owned-brands includes some of the most renowned brands in Canada, including Wiser's Canadian whiskies, Lamb's rum, Polar Ice vodka, and McGuinness liqueurs.  Through its affiliation with Pernod Ricard, Corby also represents leading international brands such as ABSOLUT vodka and Chivas Regal, The Glenlivet and Ballantine's Scotch whiskies, Jameson Irish whiskey, Beefeater gin, Malibu rum, Kahlúa liqueur, G.H. Mumm champagne, and Jacob's Creek and Wyndham Estate wines.Please enjoy our products responsibly.For further information: For further information, please visithttp://www.facebook.com/profile.php?id=72607887&ref=ts#!/MalibuRumCanada?v=app_124309750960851or contact:Laura Cochrane LexPR Canada 416-542-9140 x3361 lcochrane@lexpr.com