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Press release from Business Wire

Dollar General Offers Customers the Chance to Support St. Jude Children's Research Hospital® During the Thanks and Giving® Campaign

<p class='bwalignc'> <i><b>Shoppers can help save children's lives by contributing to St. Jude at Dollar General</b></i> </p>

Friday, November 19, 2010

Dollar General Offers Customers the Chance to Support St. Jude Children's Research Hospital® During the Thanks and Giving® Campaign10:33 EST Friday, November 19, 2010 GOODLETTSVILLE, Tenn. (Business Wire) -- This holiday season, Dollar General (NYSE: DG) again joins St. Jude Children's Research Hospital for the Thanks and Giving campaign by asking customers to “give thanks for the healthy kids in your life, and give to those who are not.” The St. Jude Thanks and Giving campaign launches at Dollar General on November 19 and runs through December 12. Customers who shop at Dollar General during this time will have the opportunity to donate $1 or more to the Thanks and Giving campaign at check-out. “Dollar General is proud to partner with St. Jude to offer our customers the opportunity to save children's lives through the Thanks and Giving campaign,” said Rick Dreiling, Dollar General's chairman and CEO. “Each dollar donated to Thanks and Giving will help a child in need of lifesaving medical treatment. Together, we can help St. Jude bring hope to more children.” Thanks and Giving is an annual tradition that raises funds and awareness for St. Jude, one of the world's premier centers for the research and treatment of pediatric cancer and other catastrophic childhood diseases. Dollar General has been involved in the Thanks and Giving campaign for five years. “I am so happy that Dollar General is once again a part of the Thanks and Giving family this year,” said Marlo Thomas, National Outreach Director for St. Jude Children's Research Hospital. “We are so grateful for their ongoing support. Dollar General and their customers' commitment to St. Jude will help make a difference in the lives of so many children and their moms and dads.” In 2010, St. Jude was ranked the most trusted charity in the nation in a public survey conducted by Harris Interactive, as well as named the nation's No. 1 children's cancer hospital for 2010-2011 by U.S. News & World Report. At St. Jude, no child is ever turned away because of a family's inability to pay. St. Jude also covers the costs of travel, food, and lodging for each patient and a family member. Since it opened its doors in 1962, St. Jude has developed protocols that have helped push survival rates for childhood cancers from less than 20 percent to 80 percent overall. In fact, the survival rate for the most common form of childhood cancer, acute lymphoblastic leukemia, has risen from just 4 percent in 1962 to 94 percent today thanks to research and treatment protocols developed at St. Jude. To find the Dollar General store nearest you, visit www.dollargeneral.com. About St. Jude Children's Research Hospital: St. Jude Children's Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. St. Jude is the first and only pediatric cancer center to be designated as a Comprehensive Cancer Center by the National Cancer Institute. Founded by late entertainer Danny Thomas and based in Memphis, Tenn., St. Jude freely shares its discoveries with scientific and medical communities around the world. St. Jude is the only pediatric cancer research center where families never pay for treatment not covered by insurance. No child is ever denied treatment because of the family's inability to pay. St. Jude is financially supported by ALSAC, its fundraising organization. In 2010, St. Jude was ranked the most trusted charity in the nation in a public survey conducted by Harris Interactive, a highly respected international polling and research firm. St. Jude was also named the nation's top children's cancer hospital in the 2010-11 Best Children's Hospitals rankings published by U.S. News & World Report. For more information, go to www.stjude.org and follow St. Jude on www.facebook.com/stjude and www.twitter.com/stjude. About Dollar General Corporation Dollar General Corporation has been delivering value to shoppers for more than 70 years. Dollar General helps shoppers Save time. Save money. Every day!(R) by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, house wares and seasonal items at low everyday prices in convenient neighborhood locations. With more than 9,100 stores in 35 states, Dollar General has more retail locations than any retailer in America. In addition to high quality private brands, Dollar General sells products from America's most-trusted manufacturers such as Procter & Gamble, Kimberly-Clark, Unilever, Kellogg's, General Mills, Nabisco, Hanes, PepsiCo and Coca-Cola. Learn more about Dollar General at www.dollargeneral.com. Dollar General CorporationTawn Earnest, 615-855-5209orEmily Weiss, 615-855-5210