Press release from CNW Group
New Wine and Spirits Holiday Packs Simplify Entertaining This Season
Monday, November 22, 2010
TORONTO, Nov. 22 /CNW/ - Holiday entertaining solutions come to life this month with the launch of three new limited edition Holiday packs at the LCBO. Exclusive to Ontario, Graffigna® and Jacob's Creek™ each unveil four-bottle wine packages that not only save consumers money but also include products not otherwise available in Ontario. In the spirits realm, i-bar™ is a unique interactive concept that boasts five x 200ml top-selling premium spirits in one sleek package — Polar Ice vodka, Lamb's Palm Breeze rum, Malibu rum, Lamb's Black Sheep spiced rum and Wiser's Canadian whisky — available only in Ontario (and Quebec).
"Sparked by consumer interest and demand, spirits retailers are asking for more convenient Holiday pack options," says Tess Michelis, Marketing Manager of Innovation for Corby Distilleries Limited. "These packages help simplify Holiday entertaining and gift giving, while offering unique value-added propositions."
The i-bar Cocktail Kit — Five Premium Spirits, 35 Cocktail Recipes
For a limited time only and while supplies last, the i-bar (instant bar) is a new, interactive concept that blends technology and cocktail making. Consumers can either scan the QR code to access the i-bar mobile site or access the site online at www.ibarbasics.com to choose from 35 simple and delicious cocktail recipes. The site also includes tasting notes and a shopping list calculator. Technology lovers can download scanning software from 2dscan.com or www.ibarbasics.com, and send the i-bar mobile app to a smart phone for accessing recipes while on the go. The sleek, smartly designed i-bar Holiday package is available only in Ontario ($36.95) and Quebec ($37.00).
Wine Entertaining Solutions — Exclusively Available in Ontario
New this year, Graffigna and Jacob's Creek offer Holiday wine packages that make gifting and entertaining easy, while saving consumers money. The Jacob's Creek Pinot Grigio is not otherwise available in Ontario, while the Graffigna Malbec is also not available in Ontario, making these limited-edition kits even more desirable. These holiday wine packages are ideal for time-starved shoppers and hosts — just grab and go.
Graffigna Wine Kit
A fantastic find for any holiday celebration or gathering, this four-pack of Graffigna wines retails for $45.95, and offers the best from the San Juan region of Argentina. It contains:
- 1 x 750mL Graffigna Centenario Reserve Pinot Grigio 2009: Everything a great Pinot Grigio should be: fresh, floral, crisp and refreshing; enjoy on its own or with fresh seafood.
- 1 x 750mL Graffigna Centenario Reserve Malbec 2007: Smooth, with notes of coffee, vanilla and toast; ideal match with hard cheeses and chocolate desserts.
- 2 x 750 mL Graffigna Centenario Reserve Shiraz 2007: Full-bodied, displaying black fruit, licorice and mint flavours; a fantastic accompaniment to beef stews or grilled red meat.
Jacob's Creek Wine Kit
This Holiday pack offers something for all tastes with delicious Pinot Grigio, flavourful Shiraz, robust Reserve Shiraz and full-bodied Reserve Cabernet Sauvignon. Retailing for $49.95, this is a great gift for wine enthusiasts and a perfect way to toast the holiday season. It contains:
- 1 x 750mL Jacob's Creek Classic Pinot Grigio 2009: Fresh lemon and pear flavours with crisp green apple notes; enjoy on its own, with canapés, seafood dishes or salad.
- 1 x 750mL Jacob's Creek Classic Shiraz 2008: Ripe blackberry and plum notes with hints of spice; enjoy with beef, chicken or lamb.
- 1 x 750mL Jacob's Creek Reserve Shiraz 2007: Intense dark berry fruit flavours with layers of olive and spice; excellent with beef, duck, lamb and cheese.
- 1 x 750mL Jacob's Creek Reserve Cabernet Sauvignon 2008: Vibrant blackcurrant and berry flavours with notes of mint and chocolate are layered over subtle oak; try pairing with lamb, beef, game or cheeses.
Corby Distilleries Limited is a leading Canadian manufacturer and marketer of spirits and imported wines. Corby's portfolio of owned-brands includes some of the most renowned brands in Canada, including Wiser's Canadian whiskies, Lamb's rum, Polar Ice vodka, McGuinness liqueurs and Seagram Coolers. Through its affiliation with Pernod Ricard, Corby also represents leading international brands such as ABSOLUT vodka, Chivas Regal, The Glenlivet and Ballantine's Scotch whiskies, Jameson Irish whiskey, Beefeater gin, Malibu rum, Kahlúa liqueur, G.H. Mumm champagne, and Jacob's Creek and Wyndham Estate wines.
Please enjoy our products responsibly.
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