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Press release from CNW Group

Innovative Spirits Holiday Pack Simplifies Entertaining This Season

Monday, November 22, 2010

Innovative Spirits Holiday Pack Simplifies Entertaining This Season10:09 EST Monday, November 22, 2010One Part Mixology, One Part TechnologyTORONTO, Nov. 22 /CNW/ - Holiday entertaining solutions come to life this month with the launch of the new limited-edition i-bar™.  Available only in Quebec and Ontario, i-bar is a unique interactive concept that boasts five x 200ml top-selling premium spirits in one sleek package - Polar Ice vodka, Lamb's Palm Breeze rum, Malibu rum, Lamb's Black Sheep spiced rum and Wiser's Canadian whisky - available only in Quebec (and Ontario)."The i-bar (instant bar) is a new, interactive concept that blends technology and cocktail making," says Marie-France Lavallée, Field Marketing Manager - Quebec/Atlantic for Corby Distilleries Limited. Consumers can either scan the QR code to access the i-bar mobile site or access the site online at www.ibarbasics.com to choose from 35 simple and delicious cocktail recipes. The site also includes tasting notes and a shopping list calculator. Technology lovers can download scanning software from 2dscan.com or www.ibarbasics.com, and send the i-bar mobile app to a smart phone for accessing recipes while on the go."Sparked by consumer interest and demand, spirits retailers are asking for more convenient Holiday pack options.  The i-bar helps simplify Holiday entertaining and gift giving, and also offers a unique value-added proposition," adds Lavallée. The sleek, smartly designed i-bar is available in Quebec for $37.00 for a limited time only and while supplies last.About CorbyCorby Distilleries Limited is a leading Canadian manufacturer and marketer of spirits and imported wines.  Corby's portfolio of owned-brands includes some of the most renowned brands in Canada, including Wiser's Canadian whiskies, Lamb's rum, Polar Ice vodka, McGuinness liqueurs and Seagram Coolers.  Through its affiliation with Pernod Ricard, Corby also represents leading international brands such as ABSOLUT vodka, Chivas Regal, The Glenlivet and Ballantine's Scotch whiskies, Jameson Irish whiskey, Beefeater gin, Malibu rum, Kahlúa liqueur, G.H. Mumm champagne, and Jacob's Creek and Wyndham Estate wines.Please enjoy our products responsibly.For further information: Laura Cochrane LexPR Canada 416-542-9140 x3361 lcochrane@lexpr.com