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Press release from CNW Group

Industrial Alliance Renews its Partnership with the Toy Parade for a Fourth Consecutive Year

Tuesday, November 23, 2010

Industrial Alliance Renews its Partnership with the Toy Parade for a Fourth Consecutive Year11:07 EST Tuesday, November 23, 2010MONTREAL, Nov. 23 /CNW Telbec/ - Industrial Alliance Insurance and Financial Services Inc. is pleased to renew its association with the Toy Parade as the main sponsor for a fourth consecutive year. Under the theme "fantasy," this popular event will be held on Saint-Vallier Street in the Saint-Sauveur neighbourhood and on Saint-Joseph Street in the Saint-Roch neighbourhood on December 5. Angus the elephant, Industrial Alliance's mascot, invites everyone to join him and numerous Industrial Alliance employees who will participate in the festivities."Once again this year, a number of our employees spontaneously volunteered to participate. Like Industrial Alliance, these employees place family at the heart of their priorities," said Jean-François Boulet,Vice-President of Human Resources and Communications. "This activity also allows the company to support the Fondation Réno-Jouets. This foundation fights poverty by giving recycled and rebuilt toys to children from underprivileged families or sick children."For two hours before the beginning of the parade, scheduled for 3 pm, organized activities will take place in the Centre Durocher Park, on Saint-Vallier Street. Complementary snacks and surprises will be offered to children. Participants can also donate toys that they no longer use to the elves that will be on hand to collect them during the parade. All toys will be donated to the Fondation Réno-Jouets.A company which has the wellbeing of the community at heart, Industrial Alliance is delighted to be the ambassador of various family-oriented organizations and events such as supporting the Vancouver Arts Umbrella program, the Kids Up Front Foundation, Family Day at the Drummondville Mondial des Cultures, the elephants' birthdays at the Granby Zoo, the Vancouver Symphony Orchestra Elementary School Concerts and the Quebec Symphony Orchestra Family Concerts.About Industrial AllianceFounded in 1892, Industrial Alliance Insurance and Financial Services Inc. is a life and health insurance company that offers a wide range of life and health insurance products, savings and retirement plans, RRSPs, mutual and segregated funds, securities, auto and home insurance, mortgage loans and other financial products and services. The fourth largest life and health insurance company in Canada, Industrial Alliance is at the head of a large financial group, which has operations in all regions of Canada, as well as in the United States. Industrial Alliance contributes to the financial wellbeing of over three million Canadians, employs more than 3,500 people and manages and administers over $64 billion in assets. Industrial Alliance stock is listed on the Toronto Stock Exchange under the ticker symbol IAG. Industrial Alliance is among the 100 largest public companies in Canada.For further information: Pierre Picard Media Relations Manager Office: 418 684-5000, extension 1660 Email:; Website: