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Press release from PR Newswire

OfficeMax Brings Holiday Tradition of ElfYourself.com to Life at Macy's Thanksgiving Day Parade®

Tuesday, November 23, 2010

OfficeMax Brings Holiday Tradition of ElfYourself.com to Life at Macy's Thanksgiving Day Parade®08:15 EST Tuesday, November 23, 2010-- OfficeMax launches Thanksgiving Day Sweepstakes to reward parade viewers with a chance to win a trip to Walt Disney World® for spotting details on its Elves Raise the Roof float --NAPERVILLE, Ill., Nov. 23, 2010 /PRNewswire/ -- OfficeMax® Incorporated (NYSE: OMX), a leader in office products and services, today announced that its free popular holiday eGreeting website powered by JibJab, ElfYourself.com, will be brought to life as a featured themed float in the historic Macy's Thanksgiving Day Parade® on November 25, 2010. OfficeMax's float titled "Elves Raise the Roof" will feature a whimsical, imaginative design where dancing elves will take over the rooftops of Victorian-era houses performing ElfYourself dances from Disco to Hip-Hop to Classic. To celebrate this memorable event, OfficeMax is launching a special text-to-win contest called the OfficeMax Thanksgiving Day Sweepstakes for a chance to win a trip for four to Disney World® or one of 100 OfficeMax $25 gift cards. To view the multimedia assets associated with this release, please click: http://multivu.prnewswire.com/mnr/officemax/46656/(Logo: http://photos.prnewswire.com/prnh/20101123/MM04885LOGO )"It's a quintessential moment for our company to have our dancing elves as a featured float in the Macy's Thanksgiving Day Parade," said Ryan Vero, EVP and Chief Merchandising Officer for OfficeMax. "It has been thrilling to watch ElfYourself.com transform from one of many virtual games in 2006 to a much-anticipated holiday tradition enjoyed by millions across the globe. This year, we're bringing our beloved elves to life on a float that embodies our brand essence of passion, innovation and fun for millions more to enjoy!" To enter OfficeMax's Thanksgiving Day Sweepstakes, text PARADE from a mobile device to 30364* prior to November 25, 2010. On Thanksgiving Day, participants will receive a question at 9 a.m. EST about OfficeMax's "Elves Raise the Roof" float. Participants will be entered for a chance to win one of the sweepstakes prizes. OfficeMax will randomly select one grand prize winner who will receive a trip for four to Disney World, which includes roundtrip airfare for four people to Orlando, Fl, four nights at the Embassy Suites® Lake Buena Vista Hotel (taxes and fees included), four Disney World 2-Day Park Hopper passes and rental car allowance. OfficeMax will also award 100 additional lucky winners with a $25 OfficeMax gift card. No purchase is necessary to enter. Rules and restrictions apply.  For alternate form of entry and Official Rules, visit the sweepstakes webpage.Since its debut in November 2006, ElfYourself's dancing elves have flooded the world with holiday cheer. Its users have created more than 416 million customized elves, and ElfYourself.com has attracted more than 378 million visits from across the globe during the past four holiday seasons. It's time to join the fun again and get in the holiday spirit by creating an ElfYourself eGreeting at ElfYourself.com.* Message & data rates apply. Text STOP to unsubscribe. Text HELP for help.About OfficeMaxOfficeMax Incorporated (NYSE: OMX) is a leader in both business-to-business office products solutions and retail office products. The OfficeMax mission is simple. We help our customers do their best work. The company provides office supplies and paper, in-store print and document services through OfficeMax ImPress®, technology products and solutions, and furniture to businesses and individual consumers.  OfficeMax customers are served by more than 30,000 associates through direct sales, catalogs, e-commerce and approximately 1,000 stores. To find the nearest OfficeMax, call 1-877-OFFICEMAX. For more information, visit officemax.com.Media ContactsInvestor Relations ContactBill BonnerJennifer RookMike Steele630 864 6066630 864 6057630 864 6826SOURCE OfficeMaxFor further information: Media Contacts, Bill Bonner, +1-630-864-6066, Jennifer Rook, +1-630-864-6057; Investor Relations Contact, Mike Steele, +1-630-864-6826