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Press release from Business Wire

GameStop Announces First Ever Downloadable Content Pre-order Campaign

<p class='bwalignc'> <i>Halo: Reach Noble Map Pack DLC available for pre-order</i> </p>

Wednesday, November 24, 2010

GameStop Announces First Ever Downloadable Content Pre-order Campaign10:00 EST Wednesday, November 24, 2010 GRAPEVINE, Texas (Business Wire) -- GameStop, the world's largest multi-channel video game retailer, announced today the first ever pre-order exclusive bonus item, the Mark V Spartan Flaming Helmet, for customers who pre-order the upcoming Halo: Reach Noble Map digital add-on pack at a U.S. GameStop location. “Halo fans and gamers are looking forward to accessing hours of new gameplay and extending the Halo Reach experience,” said GameStop president Tony Bartel. “We are excited to provide our customers with easy access to great, new digital content, and at a $10 price point, we believe it's a great value.” The Noble Map Pack DLC code will be delivered securely to the “Downloads and Add-ons” area of pre-order customers' GameStop® PowerUp Rewards™ account on launch day. Codes to unlock the Mark V Spartan Flaming Helmet avatar will be delivered via email. For customers who don't already have a PowerUp Rewards account and want to take advantage of the offer, the program is free to join. Simply visit your local GameStop and provide your name, email address and proof of age to the store associate and we'll provide a membership card. An email will be sent to you prompting you to set up your PowerUp Rewards account. The new Halo: Reach Noble Map Pack DLC is available on Nov. 30 for $9.99 and can be pre-ordered now. For more information visit, About GameStop Corp. GameStop Corp. (NYSE: GME), a Fortune 500 and S&P 500 company headquartered in Grapevine, Texas, is the world's largest multi-channel video game retailer. GameStop's retail network and family of brands include 6,606 company-operated stores in 17 countries worldwide,, a leading browser based game site with more than 10 million monthly unique visitors, and Game Informer(R) magazine, the leading multi-platform video game publication. The company also sells video games and related merchandise at General information on GameStop Corp. can be obtained at the company's corporate website. Beth SharumManager, Corporate CommunicationsGameStop Corp.(817)