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Press release from Marketwire

Softchoice Appoints Keith R. Coogan to Board of Directors

Wednesday, November 24, 2010

Softchoice Appoints Keith R. Coogan to Board of Directors09:19 EST Wednesday, November 24, 2010TORONTO, ONTARIO--(Marketwire - Nov. 24, 2010) - Softchoice Corporation (TSX:SO), a leading North American provider of IT solutions and services, is pleased to announce the appointment of Keith R. Coogan to the Softchoice Board of Directors. "We feel very fortunate to welcome Mr. Coogan to our board of directors," said Larry Tapp, Chairman of the Softchoice Board. "Mr. Coogan brings considerable expertise in finance and technology, having served as the senior leader for some of North America's most prominent technology companies. His experiencein the U.S. and within the IT services industry will be especially valuable as we continue to broaden our portfolio of customer offerings." Most recently, Mr. Coogan served as the Chief Executive Officer for Pomeroy IT Solutions Inc., a company specializing in consulting, project management, integration and IT staffing services. Prior to joining Pomeroy in 2007, Mr. Coogan worked at Software Spectrum, a global software services provider with sales in excess of two billion annually. Over a distinguished 16 year career Mr. Coogan served in a variety of roles, including Chief Executive Officer, a position he held until Software Spectrum was acquired by Insight Enterprises in 2006. Before joining Software Spectrum, Mr. Coogan worked in a number of different industries, including accounting, real-estate and manufacturing. Mr. Coogan has served on the boards of Pomeroy IT Solutions, Software Spectrum, Kronos Worldwide, CompX, Keystone and Titanium Metals Corporation. About SoftchoiceAs a leading North American provider of technology solutions and services, Softchoice combines the efficiency and reliability of a national IT supplier with the personal touch and technical expertise of a local solutions provider. Softchoice's holistic approach to technology includes solution design, implementation and asset management services, as well as providing access to one of the most comprehensive and cost-effective technology distribution networks in North America. With over 850 employees located in more than 40 branch offices, Softchoice manages the technology needs of more than 15,000 corporate and public sector organizations across the United States and Canada.Softchoice stock is listed on the Toronto Stock Exchange (TSX) under the trading symbol "SO." The common shares of Softchoice are not registered under the U.S. Securities Act of 1933 and are not publicly traded in the United States. Forward-looking StatementsThis press release contains forward-looking statements that involve risks and uncertainties. These forward-looking statements relate to expectations, intentions and plans contained in this press release that are not historical fact. When used in this press release, the words "anticipate," "expect," "will" and similar expressions generally identify forward-looking statements. These statements reflect our current expectations and are subject to a number of risks and uncertainties including, but not limited to, change in technology and general market conditions, many of which are set out or incorporated by reference in the Company's latest Annual Information Form. Due to the many risks and uncertainties, Softchoice cannot assure that the forward-looking statements contained in this press release will be realized.FOR FURTHER INFORMATION PLEASE CONTACT: Softchoice CorporationMedia ContactEric Gardiner, Manager of Communications416.588.9002 Ext. 2358eric.gardiner@softchoice.com