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Press release from CNW Group

REDKNEE WINS MULTIPLE TIER-1 MVNO CONVERGED BILLING CONTRACTS

Monday, November 29, 2010

REDKNEE WINS MULTIPLE TIER-1 MVNO CONVERGED BILLING CONTRACTS08:42 EST Monday, November 29, 2010REDKNEE SUPPORTS MULTIPLE MVNOS IN APAC, EMEA AND AMERICASTORONTO, Nov. 29 /CNW/ - Redknee (TSX:RKN), a leading provider of business-critical billing and charging software and solutions for communications service providers, today announced that it has signed multiple mobile virtual network operator (MVNO) deals that reiterate Redknee's successful strategy to support growing operators in APAC, EMEA and the Americas. Redknee's MVNO solution brings greater flexibility and agility for MVNOs to be more competitive as the MVNO market is expected to exceed the number of Mobile Network Operators by 2013, according to Wireless Intelligence. The flexibility and agility of Redknee's MVNO billing and customer care solution enables MVNOs to take control of the services and promotions they launch and the customer experience they provide. With Redknee, MVNOs can now launch new data services and better target their subscribers due to the increased visibility of its subscribers' usage and the ability to stimulate and reward usage in real-time. The 360 degree view of subscribers provided by Redknee's converged platform enables the service provider to effectively identify cross bundle opportunities, understand subscriber behavior and launch promotions and incentives faster to the market.In addition, Redknee enables MVNOs to develop market-specific services and pricing strategies, such as per-second billing or 'credit me' options, in order to appeal to different market segments to use revenue-generating services. The subscriber-centric platform also empowers subscribers to manage their own mobile experience through many self-care features, such as balance management and feature bolt-ons. These are critical enhancements for MVNOs that seek to increase Average Revenue Per User (ARPU), customer loyalty and market share growth."We are very pleased to be supporting leading MVNOs during the transformation time of their business. These are strategic transactions that we believe will enable us to build significant market share in both Tier 1 and 2 operators over coming years." stated Lucas Skoczkowski, Redknee's CEO. "The flexibility and agility of our solutions enables service providers and MVNOs to take control of their business and to execute on their growth strategy with ease. At Redknee, we are continuing our investment in solutions that serve the global wireless markets to support the success of our customers and the execution of our growth strategy."Redknee's solution for MVNOs is enabling MVNOs to take ownership of their customer care and billing to develop and launch new service offerings, real-time promotions and real-time customer care, independently of its MVNE and with the speed, agility and sophistication of an independent service provider. In addition, by having full control over the promotions engine and product catalogue, MVNOs can reduce the cost and time to market for new offers and targeted promotions. Redknee's real-time converged platform supports multiple business models, as a reseller, service provider or a complete MVNO. In addition, Redknee's solution also brings flexibility and scalability for service providers to launch MVNOs from their Redknee platform and in turn support an MNVE business model.  As an adjunct module to Redknee's real-time converged billing platform, Redknee enables MVNEs to offer the benefits of real-time promotions, reduced operating costs and advance customer care to MVNOs quickly and effectively.For more information about Redknee and their solutions, please go to www.redknee.com.About Redknee:Redknee is a leading global provider of innovative communication software products, solutions and services. Redknee's award-winning solutions enable operators to monetize the value of each subscriber transaction while personalizing the subscriber experience to meet mainstream, niche and individual market segment requirements. Redknee's revenue generating solutions provide advanced converged billing, rating, charging and policy for voice, messaging and new generation data services to over 90 network operators in over 50 countries. Established in 1999, Redknee Solutions Inc. (TSX: RKN) is the parent of the wholly-owned operating subsidiary Redknee Inc. and its various subsidiaries. References to Redknee refer to the combined operations of those entities. For more information, visit www.redknee.com.For further information: Media Relations Contact:Redknee Solutions Humera Malik, Director of Global Marketing +1 905 625 2102 humera.malik@redknee.com Redknee Solutions: David Charron, Chief Financial Officer +1 905 625 2943 Investor Relations: investor_relations@redknee.com