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Press release from Business Wire

Stage Stores Reports Increases of 5.2% in Total Sales and 2.4% in Comparable Store Sales for November

Thursday, December 02, 2010

Stage Stores Reports Increases of 5.2% in Total Sales and 2.4% in Comparable Store Sales for November06:00 EST Thursday, December 02, 2010 HOUSTON (Business Wire) -- Stage Stores, Inc. (NYSE: SSI) today reported that its total sales for the four week November period ended November 27, 2010 increased 5.2% to $116 million from $110 million in the prior year four week period ended November 28, 2009. Comparable store sales increased 2.4%. Children's, cosmetics, footwear, junior's, men's, outerwear and young men's achieved comparable store sales increases during November. Geographically, the Mid Atlantic, Midwest, South Central, Southeast and Southwest regions had comparable store sales gains during the month.             SALES SUMMARY   Comparable Store Sales Total Sales   % Increase (Decrease)($ in Millions)Fiscal Period2010200920102009 1st Quarter (0.6 ) (9.0 ) 340 333 2nd Quarter (1.6 ) (10.7 ) 345 342 3rd Quarter (0.3 ) (5.4 ) 332 325 November 2.4 (12.5 ) 116 110 Year-To-Date (10 Mos) (0.5 ) (8.9 ) 1,133 1,110   Andy Hall, President and Chief Executive Officer, commented, “We remain optimistic about the holiday season as our new stores continued to perform well and our Texas stores registered a positive comp.” Store Activity The Company completed its 2010 new store opening program during November with the opening of a Goody's store in Cullman, AL. About Stage Stores Stage Stores, Inc. brings nationally recognized brand name apparel, accessories, cosmetics and footwear for the entire family to small and mid-size towns and communities through 789 stores located in 39 states. The Company operates its stores under the five names of Bealls, Goody's, Palais Royal, Peebles and Stage. For more information about Stage Stores, visit the Company's web site at Stage Stores, Inc.Bob Aronson, 800-579-2302Vice President, Investor