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Press release from CNW Group


Tuesday, December 07, 2010

DHX MEDIA LICENSES RASTAMOUSE IN AUSTRALIA, POLAND AND ISRAEL09:30 EST Tuesday, December 07, 2010www.dhxmedia.comTSX: DHXHALIFAX, Dec. 7 /CNW/ - DHX Media, a leading international producer and distributor of television programming and interactive content, is pleased to announce that it has signed three licenses for the new preschool show Rastamouse, for which DHX Media acts as the distributor. In Australia, ABC has licensed the broadcast and home video rights to all 52 episodes of the CBeebies-commissioned stop-motion animated series, which is produced by Three Stones Media with Dinamo Productions and publishers Little Roots.Also, Canal+ (MiniMini) has acquired TV rights in Poland and HOP! has picked up all episodes for Israel. DHX Media represents worldwide television rights (excluding UK) and worldwide merchandising and licensing rights to the property which will launch in the UK on CBeebies in the first quarter of next year.Josh Scherba, SVP Distribution at DHX Media said: "Rastamouse is a stand out show with strong international potential in both broadcast and consumer products. We're focused on taking the property into new markets and building on the exceptional response we had from international buyers to the property to date."Based on the books by Michael De Souza and Genevieve Webster, Rastamouse is a show with positivity and fun at its core. The main character, Rastamouse, together with Scratchy and Zoomer, make up the Easy Crew; a crime-fighting, mystery-solving, special agent, reggae band. Redemption not retribution is their motto, as the group set about helping the baddy rebuild their life 'making a bad ting good'.   For more information, please see www.rastamouse.comNotes to editors:About DHX Media Ltd.DHX Media Ltd. is a leading international producer and distributor of television programming and interactive content with an emphasis on children, family and youth markets. DHX Media Ltd. shares are listed on the TSX, the Toronto Stock Exchange.  DHX Media produces or co-produces 8 original television series currently commissioned for production and maintains a growing library of over 2,300 half-hours of mostly children and youth-oriented properties from own and third party producers.  Live action series include That's So Weird and How to Be Indie alongside animated series such as Animal Mechanicals, Franny's Feet, Kid vs Kat, dirtgirlworld, and new preschool show Rastamouse. www.dhxmedia.comDisclaimerThis press release contains forward looking statements with respect to the Company. Although the Company believes that the expectations reflected in such forward looking statements are reasonable, such statements involve risks and uncertainties and are based on information currently available to the Company. Actual results may differ materially from those expressed or implied by such forward looking statements. Factors that could cause actual results or events to differ materially from current expectations, among other things, include risks related to market factors, customer contract interpretation, application of accounting policies and principles, and production related risks, and other factors discussed in materials filed with applicable securities regulatory authorities from time to time including matters discussed under "Risk Factors" in the Company's short form prospectus dated April 9, 2010 and in the Company's Amended Annual Information Form incorporated by reference therein. These forward-looking statements are made as of the date hereof, and the Company assumes no obligation to update or revise them to reflect new events or circumstances.For further information: DHX Media Ltd. David A. Regan - EVP, Corporate Development & IR   +1 902-423-0260Trade press: Anthony Jiwa, DHX Media,   +1 604 684 2363 x215 or