Press release from Business Wire
Shutterfly Rescues Billions of Photos from Desktops and Devices in 2010
<p class='bwalignc'> <i>Company's Photo Book and Calendar Offerings Support Growing Consumer Interest in Rescuing and Celebrating Precious Photo Memories</i> </p>
Wednesday, December 08, 2010
Shutterfly Rescues Billions of Photos from Desktops and Devices in 201009:00 EST Wednesday, December 08, 2010
REDWOOD CITY, Calif. (Business Wire) -- Shutterfly,
Inc. (NASDAQ:SFLY), a leading Internet-based social expression and
personal publishing service, today reveals a growing trend among
consumers to create lasting keepsakes by rescuing their images from
computers, cell phones and social networking sites. According to a
recent survey conducted by InfoTrends, more than 40 percent of
respondents who share photos on social networking sites were interested
in creating lasting keepsakes with those photos, an increase from 2009.
Mirroring this sentiment, Shutterfly witnessed a 47 percent increase in
personalized products and services net revenues in the third quarter of
2010 as compared to Q3 2009, as stated in the Company's third
quarter 2010 earnings report. Shutterfly supports this growing trend
by offering consumers the ability to access Facebook photos to create
Shutterfly Simple Path photo
books.
Shutterfly Simple Photo Books allow Facebook users to access their photos and their friends' photos to create premium quality photo books in minutes. (Photo: Business Wire)
“As consumers have more ways to share their photos online and gain more
access to photos taken by friends and family, we've seen a subsequent
increase in their desire to do more with those photos,” says Alan
Bullock, associate director of the Internet imaging trends service at
InfoTrends. “Photo products and merchandise are going to play a key part
in the continued growth of photo sharing.”
“The end of the year is a great time to get those photos organized,
which means more than just tagging and storing, but making one-of-a-kind
gifts,” says Lara Hoyem, senior director of photo books. “Tell your
story with a year-in-review photo book, kick off 2011 with a custom,
collage calendar or even spice up your home décor with a large canvas
print or wall mount. Shutterfly offers endless ideas for how to save
images from being forgotten.”
To help consumers rescue the photos that matter most, Shutterfly
provides the following tips:
Avoid Seeing Double: One of the best parts of digital
photography is the ability to take endless shots to capture the
perfect picture. But why keep two – or five! – versions of the same
basic image? Go through series of similar shots, pick the best and
delete the rest. Don't forget to backup online at Shutterfly; the
company offers free, unlimited storage. What's more, Shutterfly's new
upload tool makes photo organization even faster.
Book It: One of the most impressive ways to quickly and easily
free photo memories from virtual file cabinets – including those old
social networking photo albums – is to collect your memories in a
bound Simple Path photo book. Tell the story of your year by
showcasing your photos in exclusive styles themes like Bon Voyage,
Winter Wonderland, Modern Portfolio or Confetti.
Pencil in Some Memories: New this year, Shutterfly offers desk
calendars, perfect for work or home. The company also debuts 20 new
stylish designs for its wall calendar collection, as well as options
like personalized dates and photos in the calendar grid. Or, go big
with a Calendar Poster featuring a collage of your favorite shots from
the year.
Send the Gift of Smiles: The holidays are the perfect time of
year to turn your best shots into personalized photo gifts. Shutterfly
offers everything from wall decals to ornaments to mugs and mouse
pads. Additionally, its diverse assortment of holiday cards will get
prime placement on mantels and refrigerators this year.
For more information, visit Shutterfly's photo
books or calendars
pages or www.shutterfly.com.
About Shutterfly
Founded in 1999, Shutterfly, Inc. is an Internet-based social expression
and personal publishing service. Shutterfly provides high quality
products and world class services that make it easy, convenient and fun
for consumers to preserve their digital photos in a creative and
thoughtful manner. Shutterfly's flagship product is its award-winning photo
book line, which helps consumers celebrate memories and tell their
stories in professionally bound coffee table books. Shutterfly was
recently named one of the top 25 Best Midsized Companies to Work For by
the Great Place to Work Institute. More information about Shutterfly
(NASDAQ:SFLY) is available at www.shutterfly.com.
Shutterfly and Shutterfly.com are trademarks of Shutterfly, Inc.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6537956&lang=en
Shutterfly, Inc.Gretchen Sloan, 650-610-5276 (Media Relations)gsloan@shutterfly.com
