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Press release from CNW Group


Tuesday, December 21, 2010

DHX MEDIA IPAD 'APP' FOR G.I.M.P. SERIES09:30 EST Tuesday, December 21, 2010www.dhxmedia.comTSX: DHXHALIFAX, Dec. 21 /CNW/ - DHX Media Ltd., a leading international producer and distributor of mainly children's television programming and interactive content, is pleased to announce it is set to launch an iPad app based on the hit CBeebies-commissioned family series Grandpa in My Pocket. The Grandpa in my Pocket: Horatio Heave Ho! ebookwill retail at £1.79 and will be available in the UK iTunes store at launch, with other territories to follow.  In addition, the app will be available for the iPhone and iPod Touch in Spring 2011.   Anne Loi, SVP Finance and Operations, at DHX Media said: "The iPad is a natural platform for extending a popular kids brand, especially one with such a strong narrative and characterization such as Grandpa. The Horatio Heave Ho! ebook helps kids with their reading, and  incorporates fun, interactive activities for fans of the show - and their parents can join in too. It's the ideal, portable accompaniment to the television series."Grandpa in My Pocket, which features live action with special effects, has sold to broadcasters worldwide. Channels airing the show include Canal+ in France, French-speaking TFO, TVO and Knowledge in Canada, Al Jazeera Children's Channel, Norway's NRK and Sub Juniori in Finland, HOP Israel, RUV Iceland, okto in Singapore, Greece's MCOM.  CBeebies has also acquired Grandpa in My Pocketfor the Latin American and US Hispanic markets as well as Poland, South Africa and Asia.In Australia, the series airs on ABC TV and a home entertainment deal has also been agreed with ABC Home Video. Australia's Stella Projects, headed by Grahame Grassby, is licensing agent for Australia and New Zealand. In the UK, Warner Home Video UK has been appointed as DVD partner and in Indonesia, Tarra Group is on board for home video.Made with participation from Finance Wales, Grandpa In My Pocket is developed and produced by Adastra Creative and stars James Bolam as Grandpa and Jay Ruckley as Jason Mason.  About DHX Media Ltd.DHX Media Ltd. is a leading international producer and distributor of television programming and interactive content with an emphasis on children, family and youth markets. DHX Media Ltd. shares are listed on the TSX, the Toronto Stock Exchange.  DHX Media produces or co-produces 8 original television series and theatrical releases currently commissioned for production and maintains a growing library of over 2,300 half-hours of mostly children and youth-oriented television productions. www.dhxmedia.comDisclaimerThis press release contains forward looking statements with respect to the Company. Although the Company believes that the expectations reflected in such forward looking statements are reasonable, such statements involve risks and uncertainties and are based on information currently available to the Company. Actual results may differ materially from those expressed or implied by such forward looking statements. Factors that could cause actual results or events to differ materially from current expectations, among other things, include risks related to market factors, customer contract interpretation, application of accounting policies and principles, and production related risks, and other factors discussed in materials filed with applicable securities regulatory authorities from time to time including matters discussed under "Risk Factors" in the Company's short form prospectus dated April 9, 2010 and in the Company's Amended Annual Information Form incorporated by reference therein. These forward-looking statements are made as of the date hereof, and the Company assumes no obligation to update or revise them to reflect new events or circumstances.For further information: Enquiries: DHX Media Ltd. David A. Regan - EVP, Corporate Development & IR    +1 902-423-0260 Trade press: Anthony Jiwa - DHX Media         +1-604-684-2363 x215