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Press release from CNW Group

Indigo Helps Make Last Minute Holiday Giving Happier

Tuesday, December 21, 2010

Indigo Helps Make Last Minute Holiday Giving Happier16:28 EST Tuesday, December 21, 2010- Gift SOS and Other Tools Ease Holiday Shopping Stress -  TORONTO, Dec. 21 /CNW/ - Indigo Books & Music Inc. offers great gift ideas at every time of the year.  Now, they also offer smart tips and tools that help last minute holiday shoppers give affordable and meaningful gifts, even on those frantic days or hours before Christmas. With extended store hours, nationally, it's easy to wrap up last minute shopping.  Visit chapters.indigo.ca for local store hours.  Great Gift IdeasAnytime, AnywhereUntil December 24th, Indigo's Twitter followers can tweet their gifting dilemmas appended with the hash tag #IndigoGiftSOS to receive personalized recommendations from Indigo experts across the country. Indigo's already provided personalized gift solutions for thousands of customers with glowing response from happy shoppers. xAglow on Twitter writes "I wish #IndigoGiftSOS could email my family and tell them to give me chapters gift cards instead of the knitted socks & vest I'm sure to get." And Agataklein says "Thanks #IndigoGiftSOS!! Your suggestions are awesome!!" MarshRose writes "Impressive social media engagement from @chaptersindigo. I'll be calling for an #IndigoGiftSOS if all else fails."For those not on Facebook or Twitter Indigo has the Gift Selector Tool available in store on kiosk and online to provide recommendations based on the recipients' interests.Connect with their Passions- Books and eBooks Make Great GiftsIndigo electronic gift certificates are the perfect last minute solution for everyone on the list and are simple to buy and send on-line. Electronic Gift Certificatesare emailed directly to the recipient, and are only valid for online purchases in denominations of $10, $25, $50 and $100. Traditional Gift Cards from Chapters, Indigo and Coles are also ranked amongst the most popular to give and receive for the holidays and are valid both in-store and online, as well as at kobobooks.com.Finally, for last minute tidings Indigo has created a unique eCard that allows customers to send their own custom eCard greeting using the Indigo Holiday Word Scramble. Proving immensely popular, over ten thousand eCards were sent by Indigo customers in the first three days the tool was offered.From easy-to-shop lists, gift selection tools, and Christmas greetings, Indigo brings happy giving to Canadians this holiday season.About Indigo Books & Music Inc. Indigo is a publicly traded Canadian company listed on the Toronto Stock Exchange (IDG). As the largest book and specialty retailer in Canada, Indigo operates in all provinces under different banners including Indigo Books & Music; Indigo Books, Gifts, Kids; IndigoSpirit, Chapters, The World's Biggest Bookstore, and Coles. The online division, www.chapters.indigo.ca, features books, eBooks, toys, music and DVDs, and hosts the award winning Indigo Online Community. Chapters and Indigo are rated as the number one and number two retailers in Canada by the Kubas Major Market Retail Report, and have been on that list since 2000.Indigo Books & Music Inc. founded the Indigo Love of Reading Foundation in 2004 to address the underfunding of public schools, their libraries and the resulting literacy crisis.  Every year the Indigo Love of Reading Foundation commits $1.5 million to high-needs elementary schools so they can rebuild their libraries with the purchase of new books and education resources.  To date the Indigo Love of Reading Foundation has committed more than $9 million to 90 schools nationally. For further information: Media Contact: Janet Eger, Director, Public Relations Indigo Books & Music Inc. 416 342-8561 jeger@indigo.ca