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Press release from Business Wire

Dollar General Rings in the New Year by Helping Customers Pay off Their Home, Car, Credit Cards and More

<p class='bwalignc'> <i>‘Fresh Start, Every Day Sweepstakes' offers Grand Prize $100,000 Home Payoff</i> </p>

Monday, December 27, 2010

Dollar General Rings in the New Year by Helping Customers Pay off Their Home, Car, Credit Cards and More08:00 EST Monday, December 27, 2010 GOODLETTSVILLE, Tenn. (Business Wire) -- Dollar General (NYSE:DG) is helping its customers begin the new year with more money in their pocket. From January 1 through January 31, shoppers can enter the Fresh StartEvery Day Sweepstakes for the chance to pay off their bills, including a grand prize $100,000 home payoff. “We all look to the new year as a time to make a fresh start,” said Rick Dreiling, Dollar General's chairman and CEO. “In these challenging times, it's exciting for us to give our customers an opportunity to pay off their bills.” In addition to the grand prize $100,000 home pay-off, the Fresh Start Every DaySweepstakes will be awarding: 1st Prize $20,000 Car pay-off 2nd Prize $5,000 Credit Card pay-off 3rd Prize $2,400 Utility Bills pay-off Shoppers may also win thousands of great prizes instantly at dollargeneral.com. Those instant prizes include: $100 Gift Card (100 winners) $50 Gift Card (500 winners) $30 Gift Card (3100 winners) Shoppers who purchase qualifying products at Dollar General may enter the sweepstakes during the month of January by visiting www.dollargeneral.com or calling 1-866-541-0196 to input a special code from their receipts. Gift card winners will be notified instantly. Winners of the grand prize, 1st, 2nd and 3rd prizes will be randomly drawn in mid-February. There is no purchase necessary to enter or win. For complete sweepstakes details and rules, including how to enter without purchase, visit www.dollargeneral.com. About Dollar General Corporation Dollar General Corporation has been delivering value to shoppers for more than 70 years. Dollar General helps shoppers Save time. Save money. Every day!(R) by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, house wares and seasonal items at low everyday prices in convenient neighborhood locations. With more than 9,100 stores in 35 states, Dollar General has more retail locations than any retailer in America. In addition to high quality private brands, Dollar General sells products from America's most-trusted manufacturers such as Procter & Gamble, Kimberly-Clark, Unilever, Kellogg's, General Mills, Nabisco, Hanes, PepsiCo and Coca-Cola. Learn more about Dollar General and get coupons at www.dollargeneral.com. Dollar General CorporationTawn Earnest, 615-855-5209tearnest@dollargeneral.com