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Press release from Business Wire

Ruger Introduces LC9 Lightweight Compact 9mm Pistol

Monday, January 03, 2011

Ruger Introduces LC9 Lightweight Compact 9mm Pistol15:01 EST Monday, January 03, 2011 SOUTHPORT, Conn. (Business Wire) -- Sturm, Ruger & Company, Inc. (NYSE: RGR), announces the LC9™, a lightweight, compact 9mm pistol for discreet carry by law abiding citizens, or a full-power, no-compromise backup for off-duty law enforcement officers. This highly requested pistol was developed through Ruger's Voice of the Customer program and incorporates the features and rugged reliability desired by Ruger customers. The LC9 has a 3.12” barrel, is 6.0” long and 4.5” tall, making for a very compact 9mm pistol. The LC9 is impressively narrow at a mere .90” wide, and weighs only 17.1 ounces with an empty magazine. Featuring a black polymer (glass-filled nylon) frame and black alloy steel slide and barrel, the lightweight, full-featured Ruger LC9 offers the versatility and capability of the popular 9mm cartridge in a highly compact, reliable, and user-friendly pistol. “On the heels of the overwhelming and on-going success of the LCP®, customers repeatedly requested a lightweight, compact 9mm pistol. Frankly, they wanted an LCP chambered in 9mm,” said Ruger CEO Michael Fifer. “Delivering an American-made, compact 9mm that provides the same legendary Ruger reliability as the award-winning LCP, LCR® and SR9® became our focus. Meeting customer expectations is our goal and key to Ruger's continuing success,” Fifer continued. The LC9 is a double-action-only, hammer-fired, locked-breech pistol with a smooth trigger pull. Control and confident handling of the Ruger LC9 are accomplished through reduced recoil and aggressive frame checkering for a positive grip in all conditions. The Ruger LC9 features smooth “melted” edges for ease of holstering, carrying and drawing. One seven-round, single-column magazine is provided with each LC9 pistol. The magazine's standard flat buttplate aids concealability, while the provided finger grip extension buttplate offers an option to shooters who prefer a longer grip surface with more hand-to-pistol contact. Seven-round magazines, holsters and other accessories are available for purchase at ShopRuger.com. The wider rear aperture of the dovetailed, low-profile, two-dot rear sight aids quick acquisition of the single-dot, dovetailed front sight. This high-visibility, three-dot sight system provides fast, positive sight alignment. The slide locks open on an empty magazine and the external slide stop is easy to reach and manipulate for positive firearm functioning. A single-sided manual safety and a magazine disconnect are additional features of the Ruger LC9. A California-approved loaded chamber indicator allows for immediate visual and tactile confirmation that the chamber is loaded. A pivoting external extractor provides reliable extraction of the 9mm cases. For more information on the Ruger LC9, or to learn more about the extensive line of Ruger firearms, visit www.Ruger.com. To find accessories for the LC9 or other Ruger firearms, visit www.ShopRuger.com. About Sturm, Ruger Sturm, Ruger was founded in 1949 and is one of the nation's leading manufacturers of high-quality firearms for the commercial sporting market. Sturm, Ruger is headquartered in Southport, CT, with manufacturing facilities located in Newport, NH and Prescott, AZ. The Company may, from time to time, make forward-looking statements and projections concerning future expectations.Such statements are based on current expectations and are subject to certain qualifying risks and uncertainties, such as market demand, sales levels of firearms, anticipated castings sales and earnings, the need for external financing for operations or capital expenditures, the results of pending litigation against the Company, the impact of future firearms control and environmental legislation, and accounting estimates, any one or more of which could cause actual results to differ materially from those projected.Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date made.The Company undertakes no obligation to publish revised forward-looking statements to reflect events or circumstances after the date such forward-looking statements are made or to reflect the occurrence of subsequent unanticipated events. Sturm, Ruger & Co. Inc. “Arms Makers for Responsible Citizens” ® Sturm, Ruger & Company, Inc.Ken Jorgensen, Director of Media Relationskjorgensen@ruger.com