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Press release from Business Wire

Hershey to Webcast Fourth Quarter and Full-Year 2010 Conference Call

Tuesday, January 11, 2011

Hershey to Webcast Fourth Quarter and Full-Year 2010 Conference Call09:00 EST Tuesday, January 11, 2011 HERSHEY, Pa. (Business Wire) -- The Hershey Company (NYSE:HSY) announced today that it will release its fourth quarter and full-year 2010 sales and earnings results on February 2, 2011, and hold a conference call with analysts at 8:30 a.m. on that date. The Company will webcast live its fourth quarter and full-year 2010 conference call via the Hershey corporate Web site at http://www.thehersheycompany.com. Please go to the Investor Relations Section of the Web site for further details. The Hershey CompanyMedia Contact:Kirk Saville, 717-534-7641orFinancial Contact:Mark K. Pogharian, 717-534-7556