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Press release from PR Newswire

Wild Things, LLC Named Technical Apparel Licensee for Smith & Wesson

Tuesday, January 11, 2011

Wild Things, LLC Named Technical Apparel Licensee for Smith & Wesson03:00 EST Tuesday, January 11, 2011M&P®, Smith & Wesson Brand Outerwear Designed for Law Enforcement, ConsumersNEWPORT, R.I., Jan. 11, 2011 /PRNewswire/ -- Wild Things, LLC, the maker of sophisticated technical outerwear for the US Military, Law Enforcement and Consumer markets, today announced that the company has been selected by Smith & Wesson, the legendary 159-year old firearm maker, as licensee for men's and women's technical apparel. The apparel line issued under the professionally recognized Military & Police, or M&P brand, will be designed for the law enforcement market.  A separate apparel line issued under the Smith & Wesson brand will be designed for the consumer market.James Debney, President of Firearms for Smith & Wesson, said, "Wild Things has a 30-year tradition of innovative product design and the use of leading-edge materials. With their continued focus on quality in each and every garment or pack, they have built a solid reputation as a world class technical apparel and extreme alpine sport equipment company. Their innovation, product design skills, attention to detail, and unparalleled quality, not to mention their continued presence as a United States home-based manufacturing company, make Wild Things a natural licensee for our M&P and Smith & Wesson brand names."The new M&P apparel line will be available to the law enforcement community through qualified distributors and available directly through Wild Things, LLC, and on the Smith & Wesson website in early 2011. It will feature a range of apparel products based on the company's WT Tactical? line, outerwear specifically designed for and used by US Military Special Forces. Later in 2011, Wild Things will launch the consumer line of Smith & Wesson apparel that will be available through select retailers and directly on the Wild Things (www.wildthingsgear.com) and Smith & Wesson (www.smith-wesson.com) websites. The Wild Things product development team is working closely with federal, state and local law enforcement personnel, as well as Smith & Wesson personnel, to design the new apparel lines in keeping with the exacting standards of the professional and the dedicated outdoor enthusiast. "We have been serving the military operator market for years now and wanted a way to quickly become the premier provider of technical wear to the law enforcement community. Our product expertise coupled with the M&P and Smith & Wesson iconic brand names are going to let us do just that," said Ed Schmults, CEO of Wild Things, LLC.About Smith & WessonSmith & Wesson Holding Corporation (Nasdaq: SWHC) is a U.S. based, global provider of products and services for safety, security, protection and sport. The company designs and constructs facility perimeter security solutions for military and commercial applications, and delivers a broad portfolio of firearms and related training to the military, law enforcement and sports markets.  SWHC companies include Smith & Wesson Corp., the globally recognized manufacturer of quality firearms; Universal Safety Response, a full-service perimeter security integrator, barrier manufacturer and installer; and Thompson/Center Arms Company, Inc., a premier designer and manufacturer of premium hunting firearms. SWHC facilities are located in Massachusetts, Maine, New Hampshire, and Tennessee. For more information on Smith & Wesson and its companies, call (800) 331-0852 or log on to www.smith-wesson.com; www.usrgrab.com; or www.tcarms.com. For information regarding licensing opportunities contact: Harry Falber at hfalber(at)smith-wesson(dot)com.About Wild Things, LLCFounded in 1981, Wild Things has earned a reputation for sophisticated, tough, lightweight technical outerwear, alpine-style backpacks, haul-bags, and innovative tactical clothing. Chosen for the world's most demanding conditions by the world's most demanding users, Wild Things, LLC manufacture its products in the USA under two divisions ? Wild Things for the outdoor enthusiast and WT Tactical for the unique needs of the military and law enforcement communities. In addition to the design studio and executive offices located in Newport, Rhode Island, Wild Things operates a retail store and second design studio in North Conway, New Hampshire. Wild Things products are available online at www.wildthingsgear.com, the North Conway retail store, and from select distributors.For more information contact:Michael BoardmanBrand Manager+1 (401)848-9453  x117michael(at)wildthingsgear(dot)comSOURCE Wild Things, LLCFor further information: Michael Boardman, Brand Manager, Wild Things, LLC, +1-401-848-9453, ext. 117, michael(at)wildthingsgear(dot)com