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Press release from Business Wire

Hershey's Chocolate Helps Football Enthusiasts Score Ultimate Pro Football Hall of Fame Experience

<p class='bwalignc'> <i>National Sweepstakes Offers Fans Chance to Win a Trip to the Pro Football Hall of Fame and Meet Hall of Famer Emmitt Smith</i> </p> <p class='bwalignc'> </p>

Wednesday, January 12, 2011

Hershey's Chocolate Helps Football Enthusiasts Score Ultimate Pro Football Hall of Fame Experience09:00 EST Wednesday, January 12, 2011 HERSHEY, Pa. (Business Wire) -- Hershey's Chocolate has kicked-off the Hershey's Pro Football Hall of Fame Sweepstakes offering football enthusiasts the chance to win a trip to the Pro Football Hall of Fame. Sweeter than an overtime victory, fans who visit hersheys.com/halloffame can through February 28 enter the national sweepstakes for a chance to win a trip for four to the 2011 Pro Football Hall of Fame Enshrinement Festival Weekend. During the weekend-long festival, the winner and guests will be hosted by Pro Football Hall of Fame Enshrinee, Emmitt Smith, and have their likeness on display in the form of chocolate busts. “Hershey's is excited to partner with the Pro Football Hall of Fame and Hall of Famer Emmitt Smith to bring added excitement to the playoff season,” said Anna Lingeris, Spokeswoman, for The Hershey Company. “Not only are Hershey's Miniatures Chocolates a great game day snack, but the brand is also taking fans' love of football to the next level with the chance to see themselves next to their favorite Hall of Famers, but in chocolate.” The 2011 Pro Football Hall of Fame Enshrinement Festival will take place August 5 – 8. Activities include the Enshrinees Dinner, the Timken Grand Parade, Class of 2011 Enshrinement Ceremony and the Pro Football Hall of Fame Game. Each year, fans from across the nation gather in Canton, Ohio, for the highly anticipated event. Smith, former star running back for the Dallas Cowboys and the NFL's all-time leading rusher, was inducted into the Pro Football Hall of Fame in 2010. In addition to the grand prize, twenty first prize winners will receive a Hall of Fame Collector's Edition football signed by Smith and 100 second prize winners will receive a $100 Pro Football Hall of Fame gift card. Hershey's Miniatures Assortment offers something for everyone with a variety of Hershey's Milk Chocolate Bars, Hershey's Special Dark Dark Chocolate Bars, Krackle Chocolate Barsand Mr. Goodbar Chocolate Bars all in one package. The individually wrapped treats are an easy and perfect way to sweeten any football party. For more information and to enter the Hershey'sPro Football Hall of Fame Sweepstakes, please visit hersheys.com/halloffame. About The Hershey Company The Hershey Company (NYSE: HSY) is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery. Headquartered in Hershey, Pa., The Hershey Company has operations throughout the world and more than 12,000 employees. With revenues of more than $5 billion, Hershey offers such iconic brands as Hershey's, Reese's, Hershey's Kisses, Kit Kat, Twizzlers and Ice Breakers as well as the smooth, creamy indulgence of Hershey's Bliss chocolates. Hershey is a leader in the fast-growing dark and premium chocolate segment, with such brands as Hershey's Special Dark and Hershey's Extra Dark. In addition, Artisan Confections Company, a wholly owned subsidiary of The Hershey Company, markets such premium chocolate offerings as Scharffen Berger and Dagoba. For more than 100 years, The Hershey Company has been a leader in making a positive difference in the communities where we live, work and do business. The Milton Hershey School, established by the company's founder in 1909, provides a nurturing environment, quality education, housing, and medical care at no cost to children in social and financial need. The School is administered by the Hershey Trust Company, Hershey's largest shareholder, making the students of Milton Hershey School direct beneficiaries of Hershey's success. Please visit us at www.hersheys.com. About the Pro-Football Hall of Fame Located in Canton, Ohio, the birthplace of the National Football League, the Pro Football Hall of Fame's mission is to honor individuals who have made outstanding contributions to professional football; to preserve professional football's historic documents and artifacts; to educate the public regarding the origin, development and growth of professional football as an important part of American culture; and to promote the positive values of the sport. For more information, please visit Profootballhof.com; @ProFootballHOF on Twitter and Facebook. The Hershey CompanyAnna Lingeris, 717.534.4874alingeris@hersheys.comorJSH&A Public RelationsSamantha Flynn, 630.916.3033samantha@jsha.com