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Press release from Business Wire

The Hershey Company Debuts Delicious ‘Drops' of Happiness

<p class='bwalignc'> <i><b>Hershey's Drops </b></i><b>Offer Consumers a New Way to Enjoy <i>Hershey's Milk Chocolate</i> and <i>Cookies ‘n' Creme</i></b> </p>

Wednesday, January 19, 2011

The Hershey Company Debuts Delicious ‘Drops' of Happiness11:00 EST Wednesday, January 19, 2011 HERSHEY, Pa. (Business Wire) -- The Hershey Company is introducing a brand new way for consumers to enjoy the iconic tastes they love with Hershey®'s Drops. This new Hershey's product is a snackable version of classic Hershey's flavors: Hershey®'s Milk Chocolate Drops and Hershey®'s Cookies ‘n' CremeDrops. Now available, Hershey's Drops are delicious bite-sized drops without the candy shell. Each drop has a light, shiny finish to protect the product so there is no mess—making them the perfect snack to enjoy and share anytime, anywhere! Whether it's during the carpool drive home from school or enjoying an evening in during family movie night, Hershey's Drops offer a convenient way to enjoy and share pure and simple Hershey's happiness. “Hershey's Milk Chocolate and Cookies ‘n' Creme are two of The Hershey Company's most popular flavors,” said Anna Lingeris, spokesperson for The Hershey Company. “Now, new Hershey's Drops offer the same great taste consumers love in a bite-sized shape with a no-mess finish—making them the perfect snack to enjoy during any occasion, whether at home or on-the-go. There's a lot of Hershey's happiness to enjoy in these little drops.” Hershey's Drops will be sold in 8 oz. resealable, standup pouches, keeping them fresh and delicious. Hershey's Milk Chocolate Drops will also come in King Size 2.1 oz. packs. New Hershey'sDrops are sold nationwide at mass, grocery, drug and convenience stores. For more information, visit www.Hersheys.com. About The Hershey Company The Hershey Company (NYSE: HSY) is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery. Headquartered in Hershey, Pa., The Hershey Company has operations throughout the world and more than 12,000 employees. With revenues of more than $5 billion, Hershey offers such iconic brands as Hershey's, Reese's, Hershey's Kisses, Kit Kat, Twizzlers and Ice Breakers as well as the smooth, Cremey indulgence of Hershey's Bliss chocolates. Hershey is a leader in the fast-growing dark and premium chocolate segment, with such brands as Hershey's Special Dark and Hershey's Extra Dark. In addition, Artisan Confections Company, a wholly owned subsidiary of The Hershey Company, markets such premium chocolate offerings as Scharffen Berger and Dagoba. For more than 100 years, The Hershey Company has been a leader in making a positive difference in the communities where we live, work and do business. The Milton Hershey School, established by the company's founder in 1909, provides a nurturing environment, quality education, housing, and medical care at no cost to children in social and financial need. The School is administered by the Hershey Trust Company, Hershey's largest shareholder, making the students of Milton HersheySchool direct beneficiaries of Hershey's success. Please visit us at www.hersheys.com. The Hershey CompanyAnna Lingeris, 717.534.4874alingeris@hersheys.comorJSH&A Public RelationsKristin Lucas, 630.932.7913kristinl@jsha.com