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Press release from CNW Group

Media Advisory - Cash Store Financial to Hold 2010 Annual General Meeting and First Quarter results conference call and webcast January 26, 2011

Wednesday, January 19, 2011

Media Advisory - Cash Store Financial to Hold 2010 Annual General Meeting and First Quarter results conference call and webcast January 26, 201118:10 EST Wednesday, January 19, 2011EDMONTON, Jan. 19 /CNW/ - The Cash Store Financial Services Inc. ("Cash Store Financial") (TSX:CSF & NYSE:CSFS) today announced that it will hold its Annual General Meeting and management conference call and webcast with shareholders, analysts, and institutional investors.  Discussed will be Fiscal 2010 as well as first quarter results for the three months ended December 31, 2010.  The Annual General Meeting will take place on Wednesday, January 26th, 2011, at 2:00 pm MST (4:00 pm EST). The First Quarter results conference call and webcast will begin at 2:30 pm MST (4:30 EST).  Results will be released after market close on Wednesday, January 26th, 2011.The conference call may be accessed by dialling 647-427-7450 or toll free 888-231-8191 and providing the conference ID #38803287.  After the formal portion of the presentation, teleparticipants may stay on the line for a question and answer session. The call will also be broadcast live via the internet at:http://w.on24.com/r.htm?e=277146&s=1&k=242F8900C8218945E28F59EE5704BD2CA replay of the conference call will be available until February 2nd, 2011, by dialing 416-849-0833 or toll-free 800-642-1687 and entering the password 38803287.Media are invited to participate by telephone or by webcast.  Media and other teleparticipants with questions may stay on the line to address their questions to Gordon J. Reykdal, Chairman and Chief Executive Officer, or Nancy Bland, Chief Financial Officer after the conference.Cash Store FinancialCash Store Financial is the only broker of short-term advances and provider of other financial services in Canada publicly traded on the Toronto Stock Exchange (TSX: CSF). The Company also trades on the New York Stock Exchange (NYSE: CSFS). Cash Store Financial operates more than 566 branches across Canada under the banners: The Cash Store and Instaloans.  Cash Store Financial also operates four branches in the UK under the banner, The Cash Store.The Cash Store and Instaloans act as brokers to facilitate short-term advances and provide other financial services including bank accounts to income-earning consumers who may not be able to obtain them from traditional banks.Cash Store Financial employs approximately 2,200 associates and is headquartered in Edmonton, Alberta.This News Release contains "forward-looking information" within the meaning of applicable Canadian and United States securities legislation. Forward-looking information includes, but is not limited to, information with respect to our objectives, strategies, operations and financial results, competition as well initiatives to grow revenue or reduce retention payments. Generally, forward-looking information can be identified by the use of forward-looking terminology such as "plans", "expects", or "does not expect", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates", or "does not anticipate", or "believes" or variations of such words and phrases. Forward looking information contains statements that certain actions, events or results "may", "could", "would", "might", or "will be taken", "occur", or "be achieved". In particular, this News Release contains forward-looking statements in connection with the Cash Store Financial's goals and strategic priorities, introduction of products, share repurchase initiatives and branch openings. Forward-looking information is subject to known and unknown risks, uncertainties and other factors that may cause the actual results, level of activity, performance or achievements of Cash Store Financial, to be materially different from those expressed or implied by such forward-looking information, including, but not limited to, changes in economic and political conditions, legislative or regulatory developments, technological developments, third-party arrangements, competition, litigation, risks associated with but not limited to, market conditions, and other factors described in our Annual Information Form ("AIF") dated November 24, 2010 under the heading "Risk Factors". All material assumptions used in making forward-looking statements are based on management's knowledge of current business conditions and expectations of future business conditions and trends, including our knowledge of the current credit, interest rate and liquidity conditions affecting us and the Canadian economy.  Although we believe the assumptions used to make such statements are reasonable at this time and have attempted to identify in our continuous disclosure documents important factors that could cause actual results to differ materially from those contained in forward-looking statements, there may be other factors that cause results not to be as anticipated, estimated or intended.  Certain material factors or assumptions are applied by us in making forward-looking statements, include without limitation, factors and assumptions regarding our continued ability to fund our payday loan business, rates of customer defaults, relationships with, and payments to, third party lenders, demand for our products, as well as our operating cost structure and current consumer protection regulations. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such information. Accordingly, readers should not place undue reliance on forward-looking information. We do not undertake to update any forward-looking information, except in accordance with applicable securities laws. For further information: Gordon J. Reykdal, Chairman and Chief Executive Officer, (780) 408-5118;or,Nancy Bland, Chief Financial Officer, (780) 732-5683.