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Press release from CNW Group

Jacques Martin Joins the Industrial Alliance Board of Directors

Thursday, January 20, 2011

Jacques Martin Joins the Industrial Alliance Board of Directors08:30 EST Thursday, January 20, 2011QUEBEC CITY, Jan. 20 /CNW Telbec/ - Industrial Alliance Insurance and Financial Services announces the appointment of Jacques Martin to the company's board of directors.Jacques Martin brings vast experience in finance on an international level to the company's board of directors. He has held several executive positions at the Caisse de dépôt et placement du Québec, mainly at its New York City office and at Goldman, Sachs in New York and London, England.A member of the Barreau du Québec, Mr. Martin also holds an MBA from INSEAD. This appointment was ratified by the Industrial Alliance board of directors on January 19.About Industrial AllianceFounded in 1892, Industrial Alliance Insurance and Financial Services Inc. is a life and health insurance company that offers a wide range of life and health insurance products, savings and retirement plans, RRSPs, mutual and segregated funds, securities, auto and home insurance, mortgage loans and other financial products and services. The fourth largest life and health insurance company in Canada, Industrial Alliance is at the head of a large financial group, which has operations in all regions of Canada, as well as in the United States. Industrial Alliance contributes to the financial wellbeing of over three million Canadians, employs more than 3,500 people and manages and administers over $64 billion in assets. Industrial Alliance stock is listed on the Toronto Stock Exchange under the ticker symbol IAG. Industrial Alliance is among the 100 largest public companies in Canada.For further information: Grace Pollock Pierre PicardDirector, Investor Relations Manager, Media RelationsOffice: 418 780-5945 Office: 418 684-5000, ext. 1660Email: grace.pollock@inalco.com    Email: pierre.picard@inalco.com