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Press release from Business Wire

Highmark Inc. Replaces Legacy Email Encryption Services Provider with Zix Corporation

<p> <i><b>The simplicity of ZixCorp Email Encryption Services drives switch in providers</b></i> </p>

Tuesday, January 25, 2011

Highmark Inc. Replaces Legacy Email Encryption Services Provider with Zix Corporation07:35 EST Tuesday, January 25, 2011 PITTSBURGH & DALLAS (Business Wire) -- Zix Corporation (ZixCorp), (NASDAQ: ZIXI), the leader in email encryption services, was selected by Highmark Inc., one of the nation's largest Blue Cross Blue Shield organizations,to provide secure email across three Highmark companies –Highmark Blue Cross Blue Shield in Western Pennsylvania, Highmark Blue Shield in Central Pennsylvania and Highmark Blue Cross Blue Shield West Virginia. Highmark is replacing its legacy service provider with ZixCorp® Email Encryption Servicesdue to ZixCorp's superior ease of use. “Everyone is being asked to do more with less. Anytime we can remove barriers to getting things done, we reap the benefits, and we can do that with ZixCorp,” said Brian Smith, Highmark Messaging Systems Manager. “Its ability to encrypt email transparently from one ZixGateway to another is more efficient than other solutions and a huge benefit when interacting with our partners.” Through ZixGateway® and ZixDirectorySM, the world's largest email encryption community, all communication between ZixGateway customers is transparent. ZixCorp offers the only fully transparent email encryption, which delivers secure email without any additional steps; not even a password is needed. For recipients without ZixCorp Email Encryption Services, encrypted messages can be opened through ZixPort® – a secure portal – or directly in their inbox through ZixDirectTM. “ZixCorp's multiple delivery methods provide our end-users with more options for receiving and sending secure email. Combining its ease of use with a reputation as a ‘set it and forget it' solution, ZixCorp represents the next generation in ease of use and provides the kind of reliability and security I need,” said Smith. Smith also cited ZixCorp's strong position in the healthcare and government markets as contributing factors to Highmark's decision. “Complex email encryption systems can be disruptive to business operations, impact efficiency, threaten compliance and, most importantly, irritate customers and partners due to burdensome procedures,” said Rick Spurr, ZixCorp's Chairman and Chief Executive Officer. “Secure email doesn't have to be complicated, and ZixCorp designed its services so encrypted email can be as simple and painless as conventional email.” Highmark becomes the 32nd Blue Cross Blue Shield organization to use ZixCorp Email Encryption Services. “We are extremely proud to gain the trust of Highmark, one of the nation's top health insurers,” said Spurr. “We are also excited that our next generation email encryption solution is being adopted as the platform of the future.” About Highmark Inc. Highmark Inc., based in Pittsburgh, is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield plans. Highmark serves 4.7 million members in Pennsylvania and West Virginia through the company's health care benefits business and is one of the largest Blue plans in the nation. Highmark has 20,500 employees across the country. For more than 70 years, Highmark's commitment to the community has consistently been among the company's highest priorities as it strives to positively impact the places where members call home. For more information, visit www.highmark.com. About Zix Corporation Zix Corporation (ZixCorp) provides the only email encryption services designed with your most important relationships in mind. The most influential companies and government organizations use the proven ZixCorp® Email Encryption Services, including WellPoint, Humana, the SEC and more than 1,200 hospitals and 1,500 financial institutions. ZixCorp Email Encryption Services are powered by ZixDirectorySM, the largest email encryption community in the world. The tens of millions of ZixDirectory members can feel secure knowing their most important relationships are protected. For more information, visit www.zixcorp.com. Highmark Inc.Debra Christoffel, 717-302-4244debra.christoffel@highmark.comorZix CorporationTaylor Stansbury, 214-370-2134tstansbury@zixcorp.com