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Press release from PR Newswire Finds Dallas/Ft. Worth Hotel Room Rates Up 200% For This Weekend's Pittsburgh-Green Bay Clash

Wednesday, February 02, 2011 Finds Dallas/Ft. Worth Hotel Room Rates Up 200% For This Weekend's Pittsburgh-Green Bay Clash09:20 EST Wednesday, February 02, 2011NORWALK, Conn., Feb. 2, 2011 /PRNewswire/ -- (Nasdaq: PCLN) reported today that the median per-night hotel room rate in the Dallas/Ft. Worth area for this weekend's Steelers-Packers contest is approximately $180, which is about 200% higher than the median rate of approximately $60 for the same area a year ago.  Priceline based its median rate on the total hotel bookings made by its customers for the Feb. 4-7, 2011 and Feb. 5-8, 2010 long weekends in all hotel star categories from 1-star to 4-star.Fans going to the game can expect the biggest year-over-year rate increases among 2.5-star hotels, where the median rate is approximately $210, up about 280% from last year.  Ironically, the median rate for 3-star hotels booked on Priceline for the upcoming weekend is approximately $180, an increase of about 140% over a year ago. To see what hotel rooms, airfares, rental cars and vacations might be available for the upcoming weekend, visit  iPhone and Android users can book last-minute hotel rooms using Priceline's free Hotel Negotiator app, available in the Android market under "priceline", or from the App Store About The Priceline Group of CompaniesThe Priceline Group of Companies (Nasdaq: PCLN) is a leader in global online hotel reservations, with approximately 61 million room nights booked in 2009.  The Group is composed of four primary brands ?,, and TravelJigsaw. The Priceline Group provides online travel services in 38 languages in 100 countries in Europe, North America, Asia, the Middle East and Africa. Based in Amsterdam, is a leading international online hotel reservation service operating in 92 countries in 38 languages. offers its customers access to over 105,000 participating hotels worldwide.In the U.S., gives leisure travelers multiple ways to save on their airline tickets, hotel rooms, rental cars, vacation packages and cruises. In addition to getting compelling published prices, travelers can take advantage of's famous Name Your Own Price® service, which can deliver the lowest prices available. also operates the following travel websites:,, and is an Asian online hotel reservation service that offers hotel rooms around the world and is available in 32 languages.  With headquarters in Manchester, UK, TravelJigsaw is a multinational car hire service, offering its reservation services in more than 4,000 locations in 80 countries.  Customer support is provided in 20 languages.SOURCE Priceline.comFor further information: For Press Information, Brian Ek, +1-203-299-8167,; or For Investor Relations, Matthew Tynan, +1-203-299-8487,