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Press release from Business Wire

JAKKS Pacific's Spy Net™ Video Watch Receives International Acclaim with Prestigious ToyAward at Nuremberg Toy Fair

<p class='bwalignc'> <i><b>Award-Winning Spy Net™ Line Expands with New Products Debuting At Toy Fair 2011 in New York City</b></i> </p>

Thursday, February 03, 2011

JAKKS Pacific's Spy Net™ Video Watch Receives International Acclaim with Prestigious ToyAward at Nuremberg Toy Fair06:00 EST Thursday, February 03, 2011 MALIBU, Calif. (Business Wire) -- The International Nuremberg Toy Fair 2011 SchoolKids ToyAward is the latest honor received by the Spy Net™ Video Watch from leading U.S. toymaker, JAKKS Pacific, Inc (Nasdaq: JAKK). The Spy Net Video Watch headlines the comprehensive line-up of Spy Net™ high-end electronics and interactive gadgets for budding secret agents, which also include the Spy Net™ Snake Cam, Spy Net™Night Vision Infrared Stealth Binoculars, Spy Net™ Recording Pen and more. The Spy Net line is currently available at major retailers with a new line-up of products debuting at American International Toy Fair 2011 in New York City next week and slated to launch at retailers in the Fall. The Spy Net Video Watch was chosen from over 300 product submissions to receive the 2011 SchoolKids ToyAward, a category recognizing excellence in products for kids ages 6-10, at the International Nuremberg Toy Fair. In addition, the Spy Net Video Watch was also included on many Hot Toy and Holiday Wish Lists in 2010 including the Oppenheim Toy Portfolio Platinum Award, Parents Magazine Top Toys of the Year, Funfare Magazine Hot Dozen, Toy Insider Hot 20, Good Housekeeping Best Toys and was a Walmart Mom's Pick for the holiday season. The Spy Net Video Watch was recently selected as “Best Technology Toy” for 2010 by Kids At Play, a well-known children's technology group, is a finalist for Most Innovative Toy at the recent London Toy Fair, and is a nominee for Best Boys Toy of the Year and Most Innovative Toy of the Year for the upcoming Toy Industry Association Toy of the Year Awards taking place on Saturday, February 12, 2011 in New York. “It is an honor to receive the 2011 ToyAward at the International Nuremberg Toy Fair for the Spy Net Video Watch, and to be a finalist for Most Innovative Toy at the London Toy Fair,” said Carmine Russo, Executive Vice President of International Sales & Marketing, JAKKS Pacific. “We are pleased to bring truly innovative products to children around the world. We have an exciting roster of ground-breaking products for Spy Net and other brands that we are looking forward to offering to our international customers for this year and beyond.” No mere role play line, Spy Net takes high-end electronics and interactive gadgets and puts them in the hands (and on the wrists!) of burgeoning young ‘secret agents'. For undercover surveillance, detection or communication, the Spy Net line delivers all the high-tech gadgets needed for covert operations and secret missions. The Spy Net Video Watch has evolved into the Spy Net™ Video Watch with Night Vision, which is slated to launch this Fall and is packed with high-tech features, including JAKKS' award-winning, real-working Night Vision technology! With the Spy Net Video Watch with Night Vision agents can record videos and photos in complete darkness! The Spy Net Video Watch with Night Vision can capture and analyze images of ‘shadow agents' with the all new Spy Net's Most Wanted feature and enjoy Advanced Agent rewards and all new missions and games. The Spy Net Video Watch with Night Vision still records up to 20 minutes of video, or over 3 hours of audio or captures up to 2000 photos, just like the original. (SRP $59.99) Agents can gather secret intel with the Spy Net™ Bionic Ear stealth listening device, which uses real ultrasound technology to hear through windows, doors and even walls! (SRP $19.99) Budding agents can protect intel and secrets using the Spy Net™ Laser Tripwire security system! The laser tripwire is invisible so you can catch shadow agents on the fly! (SRP $24.99) The 2011 line-up of Spy Net products is also expected to include the, Spy Net™ Stealth Video Glasses, Spy Net™ Audio Bug, Spy Net™ Door Security Alarm, Spy Net™ Diversion Device, Spy Net™ Spy Clops Bionic Eye, Spy Net™ Secret Message Dart Shooter, Spy Net™ Surveillance Scope. All Spy Net products are suitable for secret agents ages 8+. For more information, visit About JAKKS Pacific, Inc. JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and marketer of toys and consumer products, with a wide range of products that feature some of the most popular brands and children's toy licenses in the world. JAKKS' diverse portfolio includes Action Figures, Electronics, Dolls, Dress-Up, Role Play, Halloween Costumes, Kids Furniture, Vehicles, Plush, Art Activity Kits, Seasonal Products, Infant/Pre-School, Construction Toys and Pet Toys sold under various proprietary brands including JAKKS Pacific®, Creative Designs International™, Road Champs®, Funnoodle®, JAKKS Pets™, Plug It In & Play TV Games™, Kids Only!™, Tollytots® and Disguise™. JAKKS is an award-winning licensee of several hundred nationally and internationally known trademarks including Disney®, Nickelodeon®, Warner Bros.®, Ultimate Fighting Championship®, Hello Kitty®, Graco®, Cabbage Patch Kids® and Pokémon®. This press release may contain forward-looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release. © 2011 JAKKS Pacific, Inc. All rights reserved. JAKKS Pacific, Inc.Genna Rosenberg(310) 455-6235gennar@jakks.netorAnne-Marie Feliciano(310)