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Press release from Business Wire

Insafe and Liberty Global Launch E-Safety Activity Booklet to Promote Online Safety for Young Internet Users in Europe

Tuesday, February 08, 2011

Insafe and Liberty Global Launch E-Safety Activity Booklet to Promote Online Safety for Young Internet Users in Europe06:00 EST Tuesday, February 08, 2011 ENGLEWOOD, Colo. & AMSTERDAM (Business Wire) -- Liberty Global, Inc. (“Liberty Global”) (NASDAQ:LBTYA)(NASDAQ:LBTYB)(NASDAQ:LBTYK) and Insafe, the European network of Awareness Centers promoting safe, responsible use of the internet, have today launched a new e-safety activity booklet “Play and Learn: Being Online”, that provides internet users between 4 and 8 years old with an introduction on how technology can impact their daily lives while keeping them safe online. The booklet's 30-page collection of games and activities enables and encourages parents and teachers to discuss important topics such as privacy, security, and data protection. Available in nine languages, the booklet's activities also help develop basic language, math, social, and cultural skills. “Play and Learn: Being Online” is developed by Insafe with the support of Liberty Global and its operating companies in Europe including UPC, Unitymedia, and Telenet and is endorsed by the European Commission. The launch of the booklet marks the 8th Safer Internet Day, a European Commission backed initiative and is celebrated by Liberty Global and its affiliate companies through various initiatives across our European footprint. “It's more than a game, it's your life” This year's Safer Internet Day theme “our virtual lives” around the slogan "It's more than a game, it's your life" will draw attention to online gaming from simple games to MMOGs (Massively Multiplayer Online Game) and social networking, i.e. the two online activities most popular with Europe's youth. The key messages will encapsulate opportunities and protection against risks. In Europe and beyond, thousands of activities will be organized by national Safer Internet Day committees to reflect on the way people present themselves on the web. Neelie Kroes, Vice President of the European Commission for the Digital Agenda said: “It is hard for parents to ensure their children are always safe online, especially as youngsters now access the internet not just from PCs, but also via smart phones and games consoles. This places greater responsibility on the ICT industry to provide products and services that protect and empower children online. " “Liberty Global is a proud partner of Safer Internet Day," said Manuel Kohnstamm, Managing Director Public Policy and Communications of Liberty Global. "In a world where people, both young and old, have become so dependent on technology, the necessity to help educate parents and their children on the importance of responsible online behavior is vital. The "Play and Learn: Being Online" booklet is the new addition to Liberty Global's existing awareness-raising tools and educational resources on issues relating to online safety for children, parents, and teachers”. Portfolio of E-Safety Tools The new booklet is part of a family of internet safety tools, developed in the past years. Last year Insafe and Liberty Global launched an e-safety website, (, based on a printed ‘family toolkit' which consists of a comprehensive parent's guide, an activity-based guidebook designed specifically for children between 6-12 years old, stickers, a family certificate, and situation cards. These tools are made available via Insafe, its safety awareness centers, Liberty Global and its affiliates, NGO partners, and schools. The Liberty Global and Insafe Partnership Liberty Global's partnership with Insafe is part of the Company's Corporate Responsibility program with a key focus on ‘Protecting Minors,' ‘Digital Inclusion,' and ‘Data Privacy' by educating and enabling consumers to use digital products and services safely, securely, and effectively. As a ‘Gold' partner of Safer Internet Day 2011, Liberty Global together with Insafe also developed an online collaboration platform for professionals ( that showcases best practices on safer internet use. Liberty Global's operating companies celebrate the day in many countries with local internet safety activities. Insafe & Safer Internet Day Safer Internet Day is a yearly event celebrated in over 60 countries in the month of February and organized by Insafe. February 8, 2011 is the 8th edition of the event. Insafe, based in Brussels, is a network of national nodes that coordinate internet safety awareness in Europe. The network is set up and co-funded within the framework of the European Commission's Safer Internet plus Program. The mission of the Insafe cooperation network is to empower citizens to use the internet, as well as other online technologies, positively, safely, and effectively. The network calls for shared responsibility for the protection of the rights and needs of citizens, in particular children and youths, by government, educators, parents, media, industry, and all other relevant actors. Insafe partners work closely together to share best practice, information, and resources. The network interacts with industry, schools, and families in the aim of empowering people to bridge the digital divide between home and school and between generations. About Liberty Global, Inc. Liberty Global is the leading international cable operator offering advanced video, voice and broadband internet services to connect its customers to the world of entertainment, communications and information. As of September 30, 2010, Liberty Global operated state-of-the-art networks serving 18 million customers across 14 countries principally located in Europe, Chile, and Australia. Liberty Global's operations also include significant programming businesses such as Chellomedia in Europe. For more information, please visit Global, Inc.Investor Relations:Christopher Noyes, +1 303.220.6693Molly Bruce, +1 303.220.4202orCorporate Communications:Hanne Wolf, +1 303.220.6678Bert Holtkamp, +31 20.778.9800