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Press release from Business Wire

JAKKS Pacific is Connecting Generations with the Relaunch of Cabbage Patch Kids

<p class='bwalignc'> <i>Cabbage Patch Kids Highlight the Value of Family With the Introduction of the Connecting Generations Program</i> </p>

Wednesday, February 16, 2011

JAKKS Pacific is Connecting Generations with the Relaunch of Cabbage Patch Kids06:30 EST Wednesday, February 16, 2011 MALIBU, Calif. (Business Wire) -- Deeply rooted in popular culture throughout several generations, over 123 million Cabbage Patch Kids have been ‘adopted' to date. Cabbage Patch Kids will experience an exciting rebirth this Fall as JAKKS Pacific, Inc. (Nasdaq: JAKK) is expected to launch a line of fashion-forward ‘Kids and Toddlers with a contemporary new look and interactive play features to appeal to a new generation of Cabbage Patch Kids lovers, while still embracing the uniqueness and adoptability that Moms remember and love. Coinciding with the launch, JAKKS and Cabbage Patch Kids creators Original Appalachian Artworks will connect generations of adoptive Cabbage Patch Kids parents through a Connecting the Generations campaign that will promote the importance of genealogy and signify the rich tradition of the realistic looking, adoptable and lovable ‘Kids that are “just like me!” All of the Cabbage Patch Kids adopted to date can circle the world and give it a big hug! JAKKS will appeal to new fans of Cabbage Patch Kids with an entirely new crop of one-of-a-kind ‘Kids with a contemporary positioning and modern style that today's kids can relate to. Get ready! Fashion dolls meet large dolls with the new Cabbage Patch Kids Fashionalities. Standing 14” tall with beautiful silky hair, these dolls each feature a different Fashionality™ style that little girls and boys can all relate to! Twelve unique personalities will appeal to kids today from ‘prepsters' and ‘skateboarders', to ‘girly girls' and ‘artsy' girls. There's a style for every personality! Just like Mom's Cabbage Patch Kid, each ‘Kid comes with a unique one-of-a-kind name, Birth Certificate® and a unique code to download the heart warming Cabbage Patch Kids video “The New Kid”! (SRP $34.99) Ages 3+ Additional Cabbage Patch Kids planned to launch this Fall include the Cabbage Patch KidsA,B,C -- Play With Me line features cute and cuddly Toddlers with the same soft and cuddly body as regular ‘Kids but with fun interactive features! The Cabbage Patch Kids A,B,C -- Play With Me Toddler sings the ABC's, plays the kazoo, slurps from an Apple & Eve Fruitables juice box, giggles and laughs, and even babbles when you put your finger to his or her lips! (SRP $34.99) Ages 3+ The new and interactive Cabbage Patch Kids “Dirty to Clean” Bath Newborns are a fun way to introduce the younger set to Cabbage Patch Kids! Babies love to play, so it is important to scrub them clean. The adorable Cabbage Patch Kids “Dirty to Clean” Bath Newborns feature a cool color-change feature! Each newborn will appear dirty, then with a magic mommy touch, take the wash cloth and wipe them clean and see the dirt disappear! (SRP $19.99) Ages 3+ The “Family Reunion Sweepstakes” encourages families to learn about their roots by building their family tree on www.cabbagepatchkids.com and registering to win a family reunion for up to 12 of their family members at BabyLand General® Hospital, the home of the Cabbage Patch Kids in the beautiful Northern Georgian Mountains. Tour the grounds, witness a “live” birth of a Cabbage Patch Kid and enjoy a magical, CPK-themed party with their family! The “Family Reunion Sweepstakes” begins August 1, 2011 and ends December 31, 2011 and the winner will be announced no later than April 2012. For more information, visit www.cabbagepatchkids.com. In addition, a number of social media activities and partnerships are slated for the relaunch. The new crop of Cabbage Patch Kids from JAKKS Pacific is slated to be available at retailers nationwide in August 2011. About Original Appalachian Artworks, Inc. Original Appalachian Artworks, Inc. (OAA) owner of the Cabbage Patch Kids brand, was founded in 1978 by Cabbage Patch Kids creator Xavier Roberts. It is a privately held corporation located in Cleveland, Georgia. Headquarters to the world famous Cabbage Patch Kids brand, this small mountain community just north of Atlanta is now home to the newly built BabyLand General® Hospital, a 70,000 sq. ft., Southern Style home. Investing in the future of the artist's hometown and its people, OAA also manages a wide range of other projects while continuing to deliver hand-stitched, one-of-a-kind, soft-sculpture Cabbage Patch Kids. www.cabbagepatchkids.com • @cpkusa • Cabbage Patch Kids Fan Page. About JAKKS Pacific, Inc. JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and marketer of toys and consumer products, with a wide range of products that feature some of the most popular brands and children's toy licenses in the world. JAKKS' diverse portfolio includes Action Figures, Electronics, Dolls, Dress-Up, Role Play, Halloween Costumes, Kids Furniture, Vehicles, Plush, Art Activity Kits, Seasonal Products, Infant/Pre-School, Construction Toys and Pet Toys sold under various proprietary brands including JAKKS Pacific®, Creative Designs International™, Road Champs®, Funnoodle®, JAKKS Pets™, Plug It In & Play TV Games™, Kids Only!™, Tollytots® and Disguise™. JAKKS is an award-winning licensee of several hundred nationally and internationally known trademarks including Disney®, Nickelodeon®, Warner Bros.®, Ultimate Fighting Championship®, Hello Kitty®, Graco®, Pokémon® and Cabbage Patch Kids®. www.jakks.com This press release may contain forward-looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release. © 2011 JAKKS Pacific, Inc. All rights reserved. JAKKS Pacific, Inc.Genna Rosenberg(310) 455-6235gennar@jakks.netorJAKKS Pacific, Inc.Anne-Marie Feliciano(310) 455-6245anne-marief@jakks.netorOriginal Appalachian Artworks, Inc.Margaret McLeanMargaret.McLean@cabbagepatchkids.com706-865-2171