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Press release from Business Wire

Zebra Technologies Launches Global Partner Program for Independent Software Vendors

<p class='bwalignc'> <i>New program creates a collaborative environment for ISVs, channel partners to foster development of innovative solutions</i> </p>

Thursday, February 17, 2011

Zebra Technologies Launches Global Partner Program for Independent Software Vendors09:00 EST Thursday, February 17, 2011 LINCOLNSHIRE, Ill. (Business Wire) -- Zebra Technologies Corporation (NASDAQ: ZBRA) today announced the launch of its Independent Software Vendor (ISV) Partner Program, designed to foster stronger and more innovative partnerships between Zebra and the ISV partner community. As an element of Zebra's channel development strategy, the ISV program highlights the importance Zebra places on the ISV's role in developing new technology solutions. “The launch of the global ISV partner program is a key part of Zebra's strategy for long-term growth and builds on the company's 40 years of experience working with partners,” said Mike Terzich, senior vice president, Global Sales & Marketing. “Zebra's engagement with ISVs will create stronger working relationships and collaboration on joint solutions that deliver customer value in a wide variety of industries.” ISVs will have access to dedicated technical resources who understand the complexities of application development, an ISV developer portal with Software Development Kits, Sample Source Code, and interactive forums. “The dedicated technical expertise combined with the resources resident in the Zebra ISV developer portal will enable Apacheta to continue providing seamless integration of our mobile software with Zebra products, reducing implementation concerns and ultimately enhancing our value to the customer,” said Don Grust, CEO of Apacheta. Through the new program, ISVs can leverage Zebra's reseller channel and global sales resources, as well as global alliance partnerships that include Motorola, IBM, Oracle and SAP. “The technology we built and are bringing to the market with Zebra is in a lot of ways a first of its' kind,” said David Green, Motorola, senior director, WW Channel Solutions Readiness & Alliances at Motorola. “When you have one good idea with the right hardware and an innovative ISV solution, you have the recipe for something that works and is repeatable and profitable in today's marketplace.” To learn more about Zebra's ISV program, please visit About Zebra Technologies Zebra Technologies Corporation (NASDAQ: ZBRA) provides the broadest range of innovative technology solutions to identify, track, and manage the deployment of critical assets for improved business efficiency. Zebra's products include reliable on-demand printer and state-of-the-art software and hardware solutions utilizing a wide array of automatic identification technologies. By enabling improvements in sourcing, visibility, security and accuracy, Zebra helps its customers to put the right asset in the right place at the right time. Zebra serves more than 90 percent of Fortune 500 companies worldwide. For more information about Zebra's solutions, visit Tim DreyerZebra Technologies+1 847 793 5677tdreyer@zebra.comorGina GesmondOgilvy Public Relations Worldwide+1 312 397