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Press release from Business Wire

Shutterfly Names Sean Foley Vice President of Marketing Strategy and Brian Osborn Vice President of Brand Marketing

Wednesday, February 23, 2011

Shutterfly Names Sean Foley Vice President of Marketing Strategy and Brian Osborn Vice President of Brand Marketing16:01 EST Wednesday, February 23, 2011 REDWOOD CITY, Calif. (Business Wire) -- Shutterfly, Inc. (NASDAQ:SFLY), a leading Internet-based social expression and personal publishing service, today announced the appointment of Sean Foley as vice president of marketing strategy and of Brian Osborn as vice president of brand marketing. Mr. Foley and Mr. Osborn will report to Shutterfly's senior vice president and chief marketing officer, Peter Elarde. “I am thrilled to welcome Sean and Brian to the Shutterfly team. Both executives possess strong leadership skills and deep marketing experience that will immensely contribute to the company,” said Peter Elarde, senior vice president and CMO. “Sean's track record of generating consumer insights to develop successful corporate strategies will ensure that Shutterfly continues to accelerate along its path of innovation. Brian's knowledge in creating meaningful customer connections while driving strong brand awareness will be a valuable asset as we continue to extend our category leadership.” Mr. Foley, vice president of marketing strategy, is responsible for marketing strategy and market research. In this role, he leverages consumer insights and develops strategies to pursue additional growth opportunities for Shutterfly. Mr. Foley brings more than 20 years of business and strategy development experience to Shutterfly. He has held leadership roles at Gap Inc., Marakon Associates and Andersen Consulting. Most recently, Mr. Foley was the vice president of branding, consumer insights and strategy for Art.com, where he led market research, customer analytics, corporate strategy, brand strategy and public relations. Mr. Foley earned his Bachelor of Science degree from Princeton University and MBA from the J.L. Kellogg School of Management at Northwestern University. Mr. Osborn, vice president of brand marketing, is responsible for the company's brand strategy, consumer marketing programs, and corporate communications. In this role, he develops initiatives to maximize the company's growth and extend the brand's leadership position. With more than 15 years of experience in consumer marketing, Mr. Osborn brings a strong combination of brand marketing and strategic business management to his role. Previously, he held leadership positions at consumer and technology companies including Walmart.com, PayPal, eBay and Kraft Foods. Most recently, Mr. Osborn was the vice president of marketing at EZShield, where he was responsible for all marketing initiatives including market research, corporate strategy, brand positioning and product development. Mr. Osborn earned his Bachelor of Arts degree from Northwestern University and MBA from the University of Michigan. About Shutterfly Founded in 1999, Shutterfly, Inc. is an Internet-based social expression and personal publishing service. Shutterfly provides high quality products and world class services that make it easy, convenient and fun for consumers to preserve their digital photos in a creative and thoughtful manner. Shutterfly's flagship product is its award-winning photo book line, which helps consumers celebrate memories and tell their stories in professionally bound coffee table books. Shutterfly was recently named one of the top 25 Best Midsized Companies to Work For by the Great Place to Work Institute. More information about Shutterfly (NASDAQ:SFLY) is available at www.shutterfly.com. Shutterfly and Shutterfly.com are trademarks of Shutterfly, Inc. Shutterfly, Inc.Gretchen Sloan, 650-610-5276 (Media Relations)gsloan@shutterfly.com