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Press release from Marketwire

Softchoice Appoints Bill Linton to Chairman of the Board

Wednesday, February 23, 2011

Softchoice Appoints Bill Linton to Chairman of the Board11:00 EST Wednesday, February 23, 2011TORONTO, ONTARIO--(Marketwire - Feb. 23, 2011) - Softchoice Corporation (TSX:SO), a leading North American provider of IT solutions and services, is pleased to announce the appointment of Bill Linton to Chairman of the Softchoice board."Mr. Linton has been an active and distinguished member of our board since he was first appointed more than five years ago," said David MacDonald, president and CEO of Softchoice. "As a senior executive for one of Canada's largest publicly traded companies, Mr. Linton brings deep experience within the technology and communications sectors. We feel fortunate at the prospects of continuing to benefit from his counsel and leadership in his new capacity as chairman."Mr. Linton is the Vice President, Finance and Chief Financial Officer of Rogers Communications Inc., Canada's largest wireless services provider and a market leader in cable television, radio and print media. Mr. Linton has held various executive level positions throughout his career. In addition to senior roles in finance at SHL Systemhouse Inc., Rogers Wireless and Rogers Cable, Mr. Linton managed the sale of Prior Data Services Inc., to X-wave Solutions while serving as Prior Data's Chairman and Chief Executive Officer. Mr. Linton holds a bachelor of commerce degree from St. Mary's University and is a member of the Canadian Institute of Chartered Accountants.About Softchoice As a leading North American provider of technology solutions and services, Softchoice combines the efficiency and reliability of a national IT supplier with the personal touch and technical expertise of a local solutions provider. Softchoice's holistic approach to technology includes solution design, implementation and asset management services, as well as providing access to one of the most comprehensive and cost-effective technology distribution networks in North America. With over 900 employees located in more than 40 branch offices, Softchoice manages the technology needs of more than 15,000 corporate and public sector organizations across the United States and Canada.Softchoice stock is listed on the Toronto Stock Exchange (TSX) under the trading symbol "SO." The common shares of Softchoice are not registered under the U.S. Securities Act of 1933 and are not publicly traded in the United States.Forward-looking Statements This press release contains forward-looking statements that involve risks and uncertainties. These forward-looking statements relate to expectations, intentions and plans contained in this press release that are not historical fact. When used in this press release, the words "anticipate," "expect," "will" and similar expressions generally identify forward-looking statements. These statements reflect our current expectations and are subject to a number of risks and uncertainties including, but not limited to, change in technology and general market conditions, many of which are set out or incorporated by reference in the Company's latest Annual Information Form. Due to the many risks and uncertainties, Softchoice cannot assure that the forward-looking statements contained in this press release will be realized.FOR FURTHER INFORMATION PLEASE CONTACT: Softchoice CorporationMedia ContactEric GardinerManager of Communications416.588.9002 Ext. 2358eric.gardiner@softchoice.com